The Denver Post

What are the odds of enjoying March Madness now?

- By Allison Schrager Allison Schrager is a Bloomberg Opinion columnist covering economics.

Like many Americans, I love March Madness. I still consider the night of March 22, 1990, when my local college team won one of the greatest victories in NCAA basketball tournament history, one of the most exciting moments of my life. Of course, a strong emotional attachment to a particular team isn’t the only reason why people love March Madness: The money they have on the line adds an extra thrill. Part of the annual tradition is the office bracket pool.

Now gambling has taken a dark turn. Since the Supreme Court’s 2018 decision ending the prohibitio­n on sports gambling in most states, March Madness betting has become easier and more accessible. As a result, more people are betting not against their co-workers but through online gambling sites.

In fact, per capita wagers on the NCAA tournament are expected to be larger than the Super Bowl this year.

Add it up, and the outcome is clear: Americans have an unhealthy relationsh­ip with risk.

My libertaria­n impulses are too strong to oppose the legalizati­on of sports gambling. But I am not sure it should be quite so easy to do, either. This gambling boom has been made possible by technology — specifical­ly, the apps on our phones. Not to mention the betting parlors in many profession­al sports arenas. Now even many universiti­es themselves are promoting gambling on campus.

The amount of money Americans spend gambling has exploded in recent years. Much of it is sports gambling, as casino revenues have not grown nearly as much. Mobile apps and websites account for a large share of the boom; 30 states now allow sports betting on mobile sites. It is a $320 billion business.

It’s extraordin­ary that regulators have allowed gambling to become so accessible. For some people, gambling may be harmless fun, but many others are developing a serious problem — and younger people are a fast-growing segment of problem gamblers. There are also concerns that there could be more match-fixing.

This lax regulatory attitude is all the more surprising considerin­g the many rules and laws preventing people from taking healthy and productive risks. Decisions such as moving, starting a business, even changing jobs — all are hamstrung by a mess of regulation­s, on such things as occupation­al licensing, constructi­on and employer-provided health care. The result? Stagnating wages and an inability for many Americans to get ahead.

And then there are the cultural forces that make even low-stakes social interactio­ns feel risky. In almost every realm of business and society, Americans are taking less risk.

Taking healthy risks — say, starting a business or moving — can create value on a personal and macroecono­mic level. Even investing in the market is productive, because it provides capital to businesses and can pay off handsomely for the investor.

In general, the U.S. has a regulatory structure that deprives Americans of agency and makes it harder for them to take risks that enhance their lives. In sports gambling, where the bets are zerosum, the house usually wins. In a healthy society, it should be easier to invest in the stock market than to bet a fortune on a basketball game.

Odds are that more regulation­s are coming to sports betting. So far they mostly relate to advertisin­g, although one idea is to ban gambling apps and allow gambling only in physical locations. But as long as states are enjoying the tax revenue, they probably won’t do anything dramatic. Another approach might be for the states and the federal government to engage in more systemic reform.

Sports gambling is as old as civilizati­on, and in small doses it can be enjoyable and improve social cohesion — like that annual office bracket pool. But as with so much else, technology is pushing people to the most extreme outcome.

Now when I watch someone hit a buzzer-beating shot, I can’t help thinking about all those people who just lost more money than they can afford.

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