Ama­zon to start sell­ing lat­est Ap­ple prod­ucts (not speaker)

The Detroit News - - Business - BY MARK GURMAN AND SPENCER SOPER Bloomberg News

Ap­ple Inc. and Ama­zon.com Inc., two of the world’s most valu­able tech­nol­ogy com­pa­nies, struck a deal to get the new­est iPhones into the hands of Ama­zon cus­tomers.

Ama­zon said Fri­day it would be­gin sell­ing the most-re­cent iPhone, iPad, Mac com­puter, Ap­ple Watch and Ap­ple TV mod­els on its web­site, along with branded ac­ces­sories and head­phones from Ap­ple’s Beats sub­sidiary. Ap­ple in­tro­duced the iPhone XS and iPhone XS Max in late Septem­ber. Pre­vi­ously, Ama­zon sold only older model iPhones.

“Ama­zon is con­stantly work­ing to en­hance the cus­tomer ex­pe­ri­ence, and one of the ways we do this is by in­creas­ing se­lec­tion of the prod­ucts we know cus­tomers want,” the Seat­tle-based com­pany said in a state­ment. “We look for­ward to ex­pand­ing our as­sort­ment of Ap­ple and Beats prod­ucts glob­ally.”

IPhone unit sales barely in­creased in the fourth quar­ter from a year ear­lier, Ap­ple re­ported ear­lier this month, even though the new flag­ship de­vices came out in the pe­riod.

The smart­phone re­mains the Cu­per­tino, Cal­i­for­nia-based com­pany’s most im­por­tant de­vice, gen­er­at­ing about 60 per­cent of quar­terly sales and ty­ing cus­tomers to other ser­vices such as Ap­ple’s mu­sic and video stream­ing.

The two tech gi­ants have clashed in the past. Ama­zon in 2015 stopped sell­ing the Ap­ple TV me­dia-stream­ing de­vice that wasn’t eas­ily com­pat­i­ble with the e-com­merce gi­ant’s video ser­vice, an ex­am­ple of Ama­zon us­ing its clout as the world’s big­gest on­line re­tailer to pro­mote prod­ucts that helped push its own stream­ing con­tent.

In 2016, Ap­ple filed a law­suit against Ama­zon al­leg­ing that the on­line re­tailer was sell­ing coun­ter­feit Ap­ple prod­ucts on its web store.

Ama­zon won’t be sell­ing Ap­ple’s HomePod, the iPhone maker’s com­peti­tor to Ama­zon’s pop­u­lar Echo brand of home wire­less speak­ers.

Ti­mothy A. Clary / AFP/Getty Images

Ama­zon won’t be sell­ing Ap­ple’s HomePod, the iPhone maker’s com­peti­tor to Ama­zon’s pop­u­lar Echo brand.

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