On­line hol­i­day shop­ping off to record start

The Fresno Bee (Sunday) - - News -

The rush of Black Fri­day and the arm­chair brows­ing of Cy­ber Mon­day are blend­ing into one big hol­i­day shop­ping event as more cus­tomers buy items on­line and pick them up at brick-and­mor­tar stores.

Adobe An­a­lyt­ics re­ported Satur­day that more cus­tomers are go­ing to stores to get items they bought on­line. That trend con­trib­uted to a record $6.22 bil­lion spent on­line Thurs­day, up nearly 24 per­cent from last year. More than $2 bil­lion in sales were done from smart­phones alone.

Shop­perTrak, which tracks Black Fri­day foot traf­fic, re­ported a 1.7 per­cent drop from 2017.

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