Trav­el­ers rate the best U.S. ho­tel chains in new J.D. Power re­port

The Fresno Bee (Sunday) - - Spotlight - BY GARY DINGES The Florida Times-Union

When it comes to pick­ing the best ho­tel chains, trav­el­ers say qual­ity of sleep is what mat­ters most, ac­cord­ing to a new J.D. Power re­port.

Yet many ho­tels are lack­ing when it comes to the qual­ity of the bed­ding they pro­vide, the sur­vey found.

“De­liv­er­ing a su­pe­rior sleep ex­pe­ri­ence – from the qual­ity of the bed, linens and pil­lows to the am­bi­ent sound and tem­per­a­ture of the room – is a huge op­por­tu­nity for ho­tels to dif­fer­en­ti­ate them­selves from the pack and earn sig­nif­i­cant good­will with guests,” Jen­nifer Cor­win, se­nior man­ager of con­sumer in­sights for travel and hospi­tal­ity in­tel­li­gence at J.D. Power, said in a state­ment. “Of all the dis­crete vari­ables of the ho­tel guest ex­pe­ri­ence we mea­sure, a bet­ter-than-ex­pected night's sleep is the one with the po­ten­tial to drive the high­est lev­els of over­all guest sat­is­fac­tion for those ho­tels that can de­liver.”

Only 29% of the trav­el­ers J.D. Power polled said they had bet­ter-thanaver­age sleep while stay­ing in ho­tels. The poll found that 71% of those peo­ple said they would be more likely to re­turn to that same brand be­cause of the qual­ity of the sleep they ex­pe­ri­enced.

Com­fort of the bed, quiet­ness of the room, room tem­per­a­ture and the qual­ity of linens and pil­lows all fac­tored into sleep rat­ings. Ho­tels that of­fered added sleep ameni­ties – items such as white noise ma­chines, earplugs, robes and slip­pers – scored par­tic­u­larly high.

The ho­tel chains that scored the high­est in J.D. Power's guest sat­is­fac­tion in­dex study were: Lux­ury: Ritz-Carl­ton. Up­per up­scale: Hard Rock Ho­tel.

Up­scale: Best Western Premier.

Up­per mid­scale: Drury Ho­tels.

Mid­scale: Win­gate by Wyn­d­ham.

Econ­omy: Mi­cro­tel by Wyn­d­ham.

For the sur­vey, 44,890 peo­ple who had stayed at a ho­tel be­tween June 2018 and May 2019 were polled.

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