What are their values?
Most interviewees will be able to explain what the company does, but you can really impress your interviewer by demonstrating an understanding of why they do it. This can usually be gleaned from the company’s mission and values. This type of information is also usually found on their social media accounts and in interviews with company leadership. Not only is this a great way to show your commitment to getting this job, but assessing a business’s mission and values and how they align with your own personal values can be a great indicator of whether this company is a good fit for you.