The Guardian (USA)

'How dare you': diehard Nickelback fans respond to Trump’s surprising meme

- Poppy Noor in New York

Nickelback fans have responded to the use of their favorite band’s music by none other than Donald Trump, the president of the United States. “They should be trending for something good, like a new album or a charity they support. Not this,” said Coralee Steele, 40, one of their many ardent fans.

Online, the Canadian rock band is shorthand for conservati­ve white guys in trucker hats who still hate the ex they broke up with four years ago; and so, despite them not having released a record in two years, the internet is brimming with Nickelback memes.

One such meme was circulated by Trump on Wednesday, in an apparent attempt to shift attention away from ongoing impeachmen­t proceeding­s against him.

“LOOK AT THIS PHOTOGRAPH” he tweeted, referencin­g a famous Nickelback song, alongside a video promoting discredite­d corruption claims against Democratic candidate Joe Biden.

The video has since been taken off Twitter at the band’s request due to copyright infringeme­nt, but it has been causing a stir with Nickelback fans.

After Trump’s tweet late on Wednesday, the Nickelback­Fans Facebook page, which has more than 30,000 followers, posted: “I never believed I would say this but thank you Mr President for making Nickelback trending in the US!”

Steele was upset to see that the band’s name was popular again – only to be the butt of some online joke. “I’m tired of seeing them being used as a joke, they don’t deserve it nor does anyone else,” she told the Guardian.

Lifelong Nickelback fan Paige Niccum, 26, agrees: “Seeing other Nickelback fans celebrate the attention annoyed me. This is not what Nickelback would want,” she said.

For Niccum, the problem is political. She refers to herself as “100% Democrat, blue through and through” and says she didn’t like to see the Republican president use her favorite band for political gain.

She points to ocean conservati­on charities the band supports, as well as

a rumored anti-Trump protest song of theirs, Feed the Machine, as reasons why she believes that they wouldn’t support it either.

“The minute I saw that Trump, the biggest bully of them all, making a Nickelback joke, it just sent my blood on fire,” she said. “I just thought, how dare you?”

Niccum worries people might begin to associate Nickelback with Trump because they look like the kind of band who might support him. So she was happy to see that the band had requested Trump take their song down.

“I don’t want it to be contributi­ng to him trying to disregard the impeachmen­t investigat­ion that’s currently going on.”

Others seemed happy, at the surge in searches for the band since Trump’s tweet.

Steven Ward, who runs the Nickelback Worldwide Twitter page, said he hoped it would bring the band some long-lasting popularity again.

“In the last few years their albums sort of struggled. It’s nice to see Nickelback back in the news,” he said.

 ??  ?? Nickelback: perfect Trump soundtrack, or writers of secret anti-Trump songs? Photograph: Sean Kilpatrick/AP
Nickelback: perfect Trump soundtrack, or writers of secret anti-Trump songs? Photograph: Sean Kilpatrick/AP

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