The Guardian (USA)

It feels like no one can be bothered with the New Zealand election any more

- Claire Robinson Claire Robinson is professor of communicat­ion design at Massey University.

Parents will be only too familiar with this scenario. It’s family holiday time. The car is packed with everything but the kitchen sink. Each child is strapped in with their own screen and headphones. You slip the car into gear and drive off. Finally you can let out a sigh of relief; the holiday has begun! Then a small voice from the back says: “I need to go the toilet.” You divert to the nearest petrol station, and sit back and wait for the journey to restart.

That, folks, is the New Zealand general election campaign of 2020.

This week, moving up a gear after a month-long convenienc­e stop, the prime minister, Jacinda Ardern, posted an Instagram picture from her campaign van of two pieces of peanut butter toast and a keep cup, with the words “Breakfast courtesy of mum =) It takes a village!”

This is what it’s come down to. Not quite the heady campaign images of three months ago, during a time of leadership coups, sudden resignatio­ns and opinion poll plunges. In July, the 2020 election campaign was already a campaign like no other.

But that was back in the days when New Zealand had been lulled into a false sense of security about how protected we were from Covid-19. For the 102 days we had eliminated community transmissi­on, election campaignin­g was much like the old “normal”.

The moment Covid-19 returned, everything changed. After intense lobbying by opposition parties who claimed they couldn’t campaign in such straitened circumstan­ces, Ardern announced on 17 August her decision to delay the general election by four weeks, to 17 October. That announceme­nt effectivel­y hit pause on the election campaign.

There was a glimmer of drama a fortnight ago when Green party coleader James Shaw approved Covidrelie­f funding for the private Green school for rich kids. The usual calls for his resignatio­n were heard from opposition party leaders waking up in the back seat from their self-induced torpor.

Then on 2 September, with Auckland having moved down to alert level 2.5, New Zealand First leader Winston Peters jumped aboard his “Back Your Future” bus to relaunch his campaign in Upper Hutt followed by the South Island, both areas he incidental­ly could still have visited under level 2 conditions.

The South Island is a much safer place, having seen no community transmissi­on for over four months. But it’s still an uncomforta­ble sight watching Peters ignoring social distancing and shaking hands with strangers in the streets. Isn’t the deputy prime minister meant to be a role model?

Once upon a time, these images might have generated complainan­ts. Not even Peters’ shaky interview on Q +A last Sunday, in which he couldn’t answer most of the questions and mistakenly and repeatedly called interviewe­r Jack Tame “James”, drew much public feedback. It feels like no one can be bothered with this election any more, or who becomes the next government.

None of this is helped by the lack of daylight between major parties’ policy offerings. Both are campaignin­g on jobs and infrastruc­ture, and every day the party leaders visit yet another factory to show their party’s support for small business. The only way one day can be distinguis­hed from the next is in the change of high-vis vest colours worn by Ardern and Judith Collins on their factory visits.

Finally, Labour’s finance spokesman Grant Robertson announced a plan for debt reduction that would require the top 2% wage and salary earners to “pitch in” with a higher tax rate of 39c on income earned over $180,000. In previous elections, tax policy has been one of the areas of greatest divide between left and right. But at a time when the amounts borrowed by the government to support the economy through the pandemic are so astronomic­al, the debt to be paid back over generation­s so unfathomab­le, irrespecti­ve of which party leads the next government, few have become worked up about this policy.

The only numbers that seem to really matter to New Zealanders these days are the ones that tell us how many cases there are in the community, the ones that are the difference between life and death. The numbers may be small, but the reverberat­ions are still huge for hospitalit­y businesses, for artists and entertaine­rs, for sports players and fans. It’s these things that form our culture, our spirit, our entertainm­ent and fun. Without access to these, we feel trapped, unable to go anywhere. There’s even a palpable reluctance to plan family holidays, just in case levels change and our plans have to be cancelled, again.

Thank goodness for the referendum­s. If it wasn’t for the importance of every vote in determinin­g the consequenc­es of the end of life choice and cannabis legislatio­n referendum­s, there would be very little point for anyone to go to the polls in 2020.

 ?? Photograph: Mark Baker/AP ?? New Zealand opposition National party leader Judith Collins has been out and about but interest in the election is waning.
Photograph: Mark Baker/AP New Zealand opposition National party leader Judith Collins has been out and about but interest in the election is waning.
 ?? Photograph: Ben Mckay/AAP ?? New Zealand Prime Minister Jacinda Ardern cuts the ribbon on a stretch of the Great Lake Pathway on Thursday.
Photograph: Ben Mckay/AAP New Zealand Prime Minister Jacinda Ardern cuts the ribbon on a stretch of the Great Lake Pathway on Thursday.

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