The Guardian (USA)

Kanye West’s Air Yeezy sneakers up for auction at $1m

- Priya Elan

Kanye West’s Air Yeezy sneakers are being auctioned for $1m, making them Sotheby’s most expensive shoe listing ever. They are expected to break the record set by a pair of Nike Air Jordan 1s worn by Michael Jordan, which sold for $615,000 last year.

The black, size 12 Nike Air Yeezy 1 prototypes, designed by West and Nike’s Mark Smith in 2007, were groundbrea­king. Aesthetica­lly they altered the shape and form of sneakers in the decade that followed.

Brahm Wachter, head of streetwear and modern collectibl­es at Sotheby’s, said the shoes were “critical to the developmen­t of the Yeezy franchise, which became one of the most important sneaker and lifestyle brands in history”.

Virgil Abloh, Off-White and Louis Vuitton creative director, said in 2009 that the shoes revitalise­d the sneaker market: “It [was] just kind of inspiring, crazy, cool to see that type of hunger for sneakers still exists.”

The shoes also marked the first time that Nike had collaborat­ed with someone who wasn’t an athlete, leading the way for Lil Nas X‘s “Satan shoe” collaborat­ion with MSCHF.

“It was the first shoe to have the same level of impact as an Air Jordan,” West told Forbes in 2019, “and I wanted to do more. And at that time Nike refused to give celebritie­s royalties on their shoes.”

In a statement Sotheby’s said on Instagram: “The Air Yeezy was an entirely new silhouette – created for an artist rather than an athlete, and paved the way for many of the artist collaborat­ions of today.”

The shoes are available to buy via a private sale from the auction house but will be on display at an exhibition in Hong Kong from 16 April 16 until 21 April. “The Air Yeezy Prototype is particular­ly special to me because it captured the cultural moment in 2008 so perfectly,” said seller Ryan Chang, a sneaker collector who currently owns the shoes.

West debuted them at the 50th Grammy Awards during a performanc­e of Hey Mama – just a few months after the death of his mother Donda – and Stronger with Daft Punk. He won four awards that night for his 2007 album Graduation.

 ?? Photograph: Anadolu Agency/Getty Images ?? A visitor takes a picture next to Kanye West’s Air Yeezy sneakers at an exhibition in Hong Kong on 16 April.
Photograph: Anadolu Agency/Getty Images A visitor takes a picture next to Kanye West’s Air Yeezy sneakers at an exhibition in Hong Kong on 16 April.
 ?? Photograph: Mike Blake/Reuters ?? ‘It was the first shoe to have the same level of impact as an Air Jordan,’ West told Forbes in 2019.
Photograph: Mike Blake/Reuters ‘It was the first shoe to have the same level of impact as an Air Jordan,’ West told Forbes in 2019.

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