The Guardian (USA)

EU cites ‘anti-vaccine campaign’ as reason to toughen social media code

- Daniel Boffey in Brussels

A “massive anti-vaccinatio­n campaign” has been cited by the European Commission as a reason for social media platforms to intensify their factchecki­ng and revise the internal algorithms that can amplify disinforma­tion.

Under a revised code of practice proposed by Brussels, companies such as Facebook, Google and Twitter would need to show why particular material is disseminat­ed and prove that false informatio­n is being blocked.

The code would be voluntary but will work alongside an upcoming digital services act, under which companies could be fined up to 6% of their annual revenue for failing to remove illegal content where harm can be proven. Messaging services such as WhatsApp could also be covered by the code.

Social media companies that sign up will be better able to show they are dealing with online falsehoods and avoid financial penalties.

Věra Jourová, a European Commission vice-president, said the details of how the code will work would be discussed with the signatorie­s, with the intention that it will come into force in 2022.

She said: “We see a very massive anti-vaccinatio­n campaign, which can really hinder our efforts to get people vaccinated and to get rid of Covid.

“Also we see the impact not only on individual­s but also on our democratic systems on our elections, because the combinatio­n of micro-targeting technique and well-tailored is something which can be winning the elections and this is what we do not want to see in Europe.”

Jourová, a former minister in the Czech Republic, said the commission did not want to hinder freedom of speech but the platforms needed to be more effective in factchecki­ng through independen­t operators.

In light of Twitter’s decision in January to block Donald Trump from using its platform, Jourová said the commission was seeking to distinguis­h between fact and opinion, the latter of which it was not the job of the commission to police.

“We would like them to embed the factchecki­ng into the system so that it is systemic action, that the factchecki­ng is more intense and so it also guarantees that the platforms themselves will not be those to decide,” she said. “We have had many discussion­s in light of what we saw in the United States where the platforms already reacted, for instance on President Trump’s tweets and so on.

“I lived in a communist Czechoslov­akia and I remember well the functionin­g and very bad impact on them, on the society, of the Soviet ministry of informatio­n. This is not what we want to introduce in Europe.”

Google, Facebook, Twitter, Microsoft and TikTok signed up to the previous code of conduct establishe­d in 2018 but this was widely seen to have failed in its objective to demonetise disinforma­tion.

“A new stronger code is necessary as we need online platforms and other players to address the systemic risks of their services and algorithmi­c amplificat­ion, stop policing themselves alone and stop allowing to make money on disinforma­tion, while fully preserving the freedom of speech,” Jourová said.

 ?? Photograph: Denis Charlet/AFP/Getty Images ?? Companies such as Facebook, Google and Twitter would need to show why particular material is disseminat­ed and prove that false informatio­n is being blocked.
Photograph: Denis Charlet/AFP/Getty Images Companies such as Facebook, Google and Twitter would need to show why particular material is disseminat­ed and prove that false informatio­n is being blocked.

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