DeSantis reduces staff as campaign struggles to meet fundraising goals – report
Florida governor and 2024 Republican presidential candidate Ron DeSantis has reduced campaign staff as his campaign has struggled to meet fundraising goals.
Fewer than 10 staffers were laid off, according to an anonymous staffer, reported Politico. The staffers were involved in event planning and may be picked up by the pro-DeSantis super Pac Never Back Down. Two senior campaign advisers, Dave Abrams and Tucker Obenshain, left the campaign this past week to assist a pro-DeSantis nonprofit group.
Sources within the campaign reported an internal assessment that the campaign hired too many staffers too early.
“They never should have brought so many people on; the burn rate was way too high,” said one Republican source familiar with the campaign’s thought process to NBC News. “People warned the campaign manager but she wanted to hear none of it.”
More shake-ups within the campaign are expected in the coming weeks after two months on the presidential campaign, with DeSantis still lagging substantially in second place behind former president Donald Trump.
Even in DeSantis’s home state of Florida, Trump still has a 20-point lead over the governor, according to a recent Florida Atlantic University poll.
“Early state voters are only softly committed to the candidates they select on a ballot question this far out – including many Trump supporters,” read an internal campaign memo obtained by NBC News as the DeSantis campaign is refocusing resources on early primary states. “Our focus group participants in the early states even say they do not plan on making up their mind until they meet the candidates or watch them debate.”
The DeSantis campaign raised $20m since launching his presidential campaign, but over one-third of the donations were received during the first 10 days of his campaign, and financial fundraising data shows his campaign has been reliant on wealthy donors who have already reached their maximum permitted individual contributions. His campaign has spent significantly on a payroll of 90 staffers and fundraising efforts, including over $900,000 on merchandise, $883,000 on digital consulting, $867,000 on media placements and $730,000 on direct mail.
DeSantis faced scrutiny this week following an investigation by the Miami Herald and Tampa Bay Times reported several veterans resigned and reported abuse within Florida’s state guard training, likening training to a militia for the civilian disaster relief force. The governor reactivated the state guard in 2022 after it had been dormant since the end of the second world war.
In May, DeSantis signed a bill to expand the state guard and make it permanent, expanding the group from 400 to 1,500 members and expanding its budget from $10m to $107.6m.