The Guardian (USA)

Less work for the same pay won’t fly – but here’s a four-day week that might

- Gene Marks

According to CNN “4-day workweeks may be around the corner. A third of America’s companies are exploring them.” CNBC says: “This US company tested a 4-day workweek – and says it made workers happier and more productive.” Newsweek tells us: “Millennial­s Are Ready For a Four-Day Week.” So why do all of my clients say nope?

According to an advocacy organizati­on, more than 300 companies have four-day workweeks and, per the reports above, many others are apparently “testing” the concept. I admit that I’ve spoken to none of these companies but I’m not sure I have to. I spend my life working with small and mid-sized businesses and I know a PR stunt when I see one. Hey, good for them. In these times of tight labor - it’s a great marketing campaign. “People! Come work for us except you don’t have to do as much work and we’ll still pay you the same!” Now that’s a company I want to work for.

But ask any business owner about the four-day workweek and you’ll get the eye-roll. No employer who’s currently paying a worker $1,000 a week for 40 hours is going to agree to pay that same worker the same amount for a 32hour week.

My firm has 600 clients. These companies slit paper, coat films, design strip malls, buy and sell auto parts online, mow lawns and repair roofs. They’re mostly owned by people who wake up at 5am and work till 7pm. They don’t have enough people to do the work needed. They don’t have enough money to pay for good health insurance, let alone a robot. Their parking lots need resurfacin­g, their internet needs upgrading and their coffee pots need to be replaced by Keurigs.

These businesses – like most their size - suffer when a single person calls out sick. Their owners are battling customers who don’t pay, suppliers who don’t deliver and services that don’t function. My little subset of clients – who represent a tiny sliver of the country’s 30m businesses – can’t fathom a four-day workweek. To them, this is a fairytale, a dream, a misguided workplace concept driven by media interest that is so unrealisti­c that few even pay attention to the stories about it.

But that doesn’t mean there isn’t a place for the four-day workweek. All this idea needs is a little bit of rebranding.

If you’re an advocate of the four-day workweek you’re going about this all wrong. Instead of working fewer hours for the same pay – which, again let me confirm, is never going to happen – you should be pushing for changes in work schedules. Many industries – like healthcare, home services and retail – allow flexibilit­y in scheduling so that workers put in four 10-hour days and then have three days off. I know younger workers who have this arrangemen­t

 ?? ?? The four-day workweek is an idea that could do with a little rebranding. Photograph: Kwangmooza­a/Getty Images/iStockphot­o
The four-day workweek is an idea that could do with a little rebranding. Photograph: Kwangmooza­a/Getty Images/iStockphot­o

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