The Guardian (USA)

A 007 paradise – or lads holiday in Marbella? Inside Aston Martin’s lavish Miami penthouses

- Oliver Wainwright

Move over, James Bond – a new Aston Martin has rolled into town, brimming with more flashy features than Q could ever dream of. Parked ostentatio­usly on the Miami waterfront, overlookin­g a private marina brimming with superyacht­s, its streamline­d flanks glisten in the Florida sunshine, housing an interior trimmed with the finest leathers and exotic wood veneers. There’s no ejector seat or rocket-launcher, but it is the biggest Aston Martin ever made – housing Jacuzzi, bar, cinema, golf simulator, art gallery, ballroom and infinity pool, all crowned with a 66th-storey helipad.

Unveiled in the week of the Miami Grand Prix, the latest exclusive model from the timeless British automotive brand is not a high-performanc­e sports car, but an ultra-luxury apartment building – the tallest residentia­l tower in the US, south of New York. After

Aston Martin’s years of financial woes, following a disastrous stock market performanc­e since the company’s 2018 listing, it seems that the boutique carmaker is seeking salvation in property developmen­t.

“Our customers are completely engrossed in the brand,” says Marek Reichman, Aston Martin’s chief creative officer, who has headed the vehicle design team for the last two decades. “They’ve already got the car, the hat, the T-shirt, the driving gloves and they want more. The apartment is the natural progressio­n.”From the $60m triplex penthouse, one ultra-high net worth individual will enjoy the highest views in the south, looking out across the sparkling waters of Biscayne Bay to the Atlantic Ocean. That is, when they’re not growling around town in the limited edition Vulcan Aston Martin that comes with the property, the last of only 24 such models in the world. Beneath all this, a bulging stack of 391 condominiu­ms swells out in a great ovoid slab, each flat decked out in the car brand’s signature style, from carbon fibre fixtures to leather-trimmed Aston Martin door handles.

“We’re crossing over into the lives of our customers,” says Reichman. “Not just the cars they’re driving, but the place they live, the place they want to

 ?? ?? ‘They’ve got the car, the hat, the T-shirt. The apartment is the natural progressio­n’ … the Aston Martin Residences. Photograph: Aston Martin
‘They’ve got the car, the hat, the T-shirt. The apartment is the natural progressio­n’ … the Aston Martin Residences. Photograph: Aston Martin
 ?? Edsmitter/Aston Martin ?? Ballroom with a view … the Aston Martin Residences dancefloor. Photograph:
Edsmitter/Aston Martin Ballroom with a view … the Aston Martin Residences dancefloor. Photograph:

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