‘Crazy Rich Asians’ has disappointing debut in China
Chinese audiences aren’t exactly going nuts over the U.S. box office hit “Crazy Rich Asians,” despite its all-Asian cast and theme of rising Asian prosperity.
Industry data show the film made just $1.2 million over the three days of its initial release, far behind local productions in the world’s second-largest movie market. That compared with the $25.6 million grossed by the Chinese crime drama “A Cool Fish,” according to data from analyst Comscore.
The film’s poor performance in China contrasts sharply with its near-rapturous reception in the U.S., where it was hailed as the first all-Asian box office smash.
Critic Shi Hang said Chinese audiences are so used to all-Asian productions that the casting didn’t hold much novelty.
“What the public was excited about abroad was all-Asian-faces, but, sorry, we watch all-Asian-faces every day so it is less valuable here,” Shi said.