The Hollywood Reporter (Weekly)

Other Dumb Faux Tweets in Our Time

- BY JOEL STEIN

After the HBO chief conceded using fake Twitter accounts to troll critics, an intrepid columnist scours the platform for more malfeasanc­e

How intense is the pressure of being CEO of HBO? You’re constantly calling Kim Cattrall, enduring the servers at Craig’s asking how “Max” is going, and ever since his show ended, dealing with John Wilson filming outside your house. But the worst part of the job is that TV critics can just say whatever they want, like it’s a college campus before 2010. So who can blame the HBO head for carving out a few hours of his day to seek revenge on those critics? But it all fell apart Nov. 1, when Rolling Stone revealed that six tweets mocking TV critics who wrote negative reviews about HBO shows were actually composed at the direction of Max CEO Casey Bloys under fake names. Most were posted by the account @KellySh338­89356, who was “Kelly Shepherd,” a blond “Mom. Texan. Herbalist.” (Bloys conceded Nov. 2 that this was a “very dumb idea.”) But aren’t all the studio heads likely getting their assistants to do the same thing? I scoured Twitter (errr, X) and then lazily made up tweets that I suspected came from other CEOs:

@DirkMcPlan­k U.S. Army Veteran, Puppy Fosterer, Ft. Knox

“A mess,” David Denby? That’s strange, because me & the guys love John Carter. Serge & Captain & Private Joe & me seen it three times. We pretend we’re Taylor Kitsch jumping high & performing feats of strength. What’s a making America “a mess” is effete has-beens like you who hate America. Identity: Disney CEO Bob Iger @Pierre Pepin Pasard Pastry chef, 6th arrondisse­ment

“C’est du gâteau est l’émission la plus stupide de la télévision?” Non, Misseur James Poniewozik, you are the plus stupide critic de la New York Times. I have watched 18 hours of Is It Cake in a row, without the aid of any marijuana, and it is magnifique. Sacre blue!

Identity: Netflix CEO Ted Sarandos @JeffTheWiz­ard Into working out, space travel, & … shopping!

No, Darren Franich, it’s not true that “Tolkien’s saga was antiindust­rializatio­n, which makes it hilarious that Rings of Power is an Amazon product.” What’s hilarious is that no one will be able to order Entertainm­ent Weekly ever again, once I, @JeffTheWiz­ard, mess with the algorithm.

Identity: Jeff Bezos, CEO of Amazon

@JamesJames­ton Agricultur­al worker with an acute interest in sports and beer, Peoria, Illinois

To Rachel Cooke of the New Statesman who wrote “Who’s it for, this show?” about our beloved All Creatures Great & Small, I answer with a full-throated, “’Tis for me, James Jameson, agricultur­al worker with an acute interest in sports and beer!” Good day, Ms. Cooke. I said, “Good day.”

Identity: PBS CEO Paula Kerger

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