Richard Branson’s corporate philosophy that “People are our greatest asset,” was not just made to impress the workforce. He is of the opinion that employees should be given top-priority. And thus, he has created a non-hierarchical, egalitarian, familylike culture in all of companies, an environment in which people like to work and coming to work. A central point of the corporate philosophy is that Branson likes to preserve the entrepreneurial integrity within Virgin. If you fail to motivate your people, you cannot get through bad times. If your employees are happy and enjoying their work, they will stay productive. Consequently, the customers will enjoy their experience with your company.
The Virgin Group’s core businesses include retail operations, hotels, communications and an ubersuccessful airline. His flagship company, Virgin Atlantic Airways, has regular flights to New York, San Francisco, Los Angeles, Tokyo, Hong Kong, and Dublin. In many ways, Richard Branson has designed a company for the 21st century. What can we learn from Branson and his actions as an organizational architect?