ABC helps launch Michelle Obama’s book
You’re familiar with the grand promotional push for a book from the recent tours of James Comey (“A Higher Loyalty”), Bob Woodward (“Fear: Trump in the White House”) and Sally Field (“Pieces”).
Ready to outdo them all is former first lady Michelle Obama.
She will get help with her memoir, “Becoming,” from ABC News, “Good Morning America” and Robin Roberts.
First up is the primetime special “Becoming Michelle: A First Lady’s Journey with Robin Roberts” at 8 p.m. Sunday.
On Friday’s “GMA,” Roberts said that she had visited Obama’s childhood home on the South Side of Chicago with the former first lady on Thursday. Roberts called the book “very personal” and “very powerful.”
The book will be released Tuesday, and Roberts will be in Chicago to interview Obama for “Good Morning America” that morning.
Barack and Michelle Obama reportedly received more than $65 million for a joint book deal from Penguin Random House. Her book is the first to be released.
Her tour will be a starry event in arena settings. Oprah Winfrey joins Obama at Chicago’s United Center on Tuesday.
Other guests include Tracee Ellis Ross in Los Angeles on Nov. 15, Valerie Jarrett in Washington on Nov. 17, Reese Witherspoon in Denver on Dec. 13, Jarrett in Dallas on Dec. 17 and Sarah Jessica Parker in Brooklyn on Dec. 19.
Obama tweeted: “There’s no better way to share my story with all of you than with a little help from a few of my friends.”
Boston, Philadelphia, Detroit and San Jose, Calif., are other stops.
Obama is giving away 10 percent of the tickets to local and community organizations and schools.
In “Becoming,” Michelle Obama talked about suffering a miscarriage, relying on IVF to conceive and the challenges of being the first African-american first lady.