The Indianapolis Star

Protect yourself from AI scams that clone voices

- Antigone Barton

WEST PALM BEACH, Fla. – The evolving use of artificial intelligen­ce technology, which gives machines the ability to mimic human input, has been put to uses that are creative, controvers­ial and can be – consumer experts warn – crooked.

Known as AI for short, the technology has been used by students to get out of writing papers, by chess players to practice against an untiring opponent and by retailers to analyze customer preference­s and provide “personal” shopping recommenda­tions. Most recently, the use of AI by movie and television producers to replace human talent spurred Hollywood writers to go on strike and make headlines.

Getting too little attention, Florida’s consumer watchdog agency says, is the use of the technology to put images and informatio­n pulled from social media and other online sources to create convincing and personaliz­ed scam calls, texts and emails.

One example highlighte­d by the state Department of Agricultur­e and Consumer Services in a recent bulletin is a “grandparen­t” scam enhanced by technology.

In an older version of the scam, a caller would greet “Grandma” or “Grandpa” before saying, “It’s me – I know I sound funny because I have a cold,” and then make an urgent plea for money to get out of a scrape – such as bail or money to pay fines or car repairs after an accident. The plea comes with one more little request – not to tell anyone else about the mishap.

Now, using audio and video clips found online, the con artist can clone the voice of a family member to make the call more compelling.

Being prepared and alert for this added twist of modern technology, the agency says, is the best defense. Encourage family members to set their social media pages to private.

Don’t trust caller ID. Scammers can falsify the informatio­n sent to your telephone’s display to make their call look like it came from a jail, hospital, police station or whatever suits their purpose.

Other guidelines include:

Staying calm and take standard precaution­s, including hanging up and calling the person at a number known to be theirs.

Listening for clues to a con like incorrect or mispronoun­ced names or unfamiliar terms of endearment.

If you have been scammed, the sooner you take action the better your chances of recovering your money.

If you report the incident before the scammer has cashed in, you may be able to cancel the transactio­n. Contact your credit card company or bank if you paid with a credit or debit card, explain the situation and ask for a “chargeback” to reverse the charge.

Finally, the agency encourages victims of fraud to help educate others by spreading the word. Report what has happened both to your local law enforcemen­t agency and to the Federal Trade Commission at Report Fraud.FTC.gov.

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