wants the 500 to become a contender in the U.S. small-car market. The car will be sold by about 165 Chrysler Group dealers in 125 mainly big-city markets starting in December.
Dealers will be asked to build separate showrooms for the cars in order to help create a distinctive European aura.
Many dealers were impressed, but some were left with questions about whether it would be worth the investment. Still, dealers were happy for a chance to sell a competitive small car, because they have had little to offer in the segment.
Carl Galeana, who owns a Dodge dealership north of Detroit, was excited about the possibility of refurbishing a former Saturn dealership to sell Fiats.
“I’m going to do everything I can to see if I’m going to qualify,” Galeana said.