The Maui News

Ex-Yahoo CEO discusses tech scene from her AI startup vantage

- By MICHAEL LIEDTKE

Marissa Mayer has long been an inspiratio­n for innovative women battling to break through the gender barriers in a male-dominated technology industry.

After graduating from Stanford University, Mayer joined Google in 1999 when the internet search giant was still a startup and then went on to design breakthrou­gh products such as Gmail. She left Google in 2012 to become CEO of Yahoo in an unsuccessf­ul effort to turn around the fading internet pioneer. But Mayer still managed to triple Yahoo’s stock price and create more than $30 billion in shareholde­r wealth before selling company’s online operations to Verizon Communicat­ions in 2017.

Mayer, 48, now runs an artificial intelligen­ce startup called Sunshine with Enrique Muñoz Torres—a former colleague at Google and Yahoo—from a Palo Alto, California, office that served as Facebook’s first headquarte­rs in Silicon Valley. She recently sat down for an interview with The Associated Press.

Q: Sunshine is using AI to manage contacts on a mobile app. Isn’t that a relatively simple task for a sophistica­ted technology?

A: Our thesis for the company is there are just a lot of mundane tasks that just get in the way. It’s true for a lot of things: contacts, calendarin­g, scheduling, all those different components take a lot of friction. We think by applying AI—not even necessaril­y in cutting edge ways—you can both solve valuable problems and you can give people back time. You can also build their confidence in AI.

Q: So how does the Sunshine app work and since it’s free, how are you going to make money?

A: After you install it on your iPhone or your Android phone, we look at your contacts. Then you can hook it up to your email and we go through to see if we can recognize the signature blocks and who you correspond with many times back and forth. If it looks like you are actually engaging in conversati­ons, we will add that person to your contacts. If you like the way we are handling your contacts, for a monthly fee of $4.99, we can go to places like LinkedIn and add things that you may not have added yourself.

Q: What kinds of things do you worry about with the advent of AI?

A: It is a very powerful technology and whenever you have a powerful technology things can go wrong. The powers are amazing, but they also introduce a whole new level of safety concern. My fears are somewhat different than some of the people who are worried about AI overlords and things like that. Mine is just we are starting to get close to technologi­es that approximat­e human intelligen­ce.

When you have got a machine that is almost as intelligen­t as humans, the odds that humans end up getting fooled that it’s real—that it isn’t a machine—just gets higher. When you have people who can’t tell what’s real anymore and what’s authentic because the machine intelligen­ce is now approximat­ing the human intelligen­ce, that is really the biggest risk.

Q: How do you think the tech industry is doing in terms of hiring and promoting women in leadership roles?

A: There have been steps forward and steps back. I think the representa­tion of women in leadership at the VP (vice president) and director level is getting better across companies. So, it feels like things are improving. Probably not as fast as I would like, but there have been steps in the right direction.

Q: Not long after you became Yahoo CEO, you ordered a lot of employees who were working from home to start coming into the office regularly. Has the pandemic reshaped your thinking about the work in office/at home dynamic?

A: I wasn’t trying to make a broad statement about work from home policies back then. I was just being blatantly honest. The company was in trouble and had been in trouble for a long time. It was a turnaround. Somewhere on the order of 1 percent of (Yahoo) employees had official work from home status, but when I got there 10 percent of the employees were informally working from home whenever they felt like it. And they didn’t have a great setup and their productivi­ty showed it.

I think it is really hard to join an organizati­on that is fully remote because that notion of culture gets lost— things like how to grow management, leadership, vision, the ability to align people around a product and plan around what you are trying to build.

Q: Do you still follow what is going on with Yahoo?

A: I do follow Yahoo. The old saying there is you bleed purple (the color of the company’s old logo) once you have worked there, and I really do. I am really proud of the people who are still there and I am really proud of the people who have left and gone on to do great things across the industry. I still feel very connected to them.

 ?? AP Illustrati­on / Jenni Sohn ?? Marissa Mayer has long been an inspiratio­n for innovative women battling to break through the gender barriers in a male-dominated technology industry.
AP Illustrati­on / Jenni Sohn Marissa Mayer has long been an inspiratio­n for innovative women battling to break through the gender barriers in a male-dominated technology industry.

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