The Mercury News Weekend

Twitter shares surge after reporting first profitable quarter

Revenue and earnings beat expectatio­ns as company struggles to spur growth

- By Queenie Wong qwong@bayareanew­sgroup.com

SAN FRANCISCO » Twitter on Thursday reported its first profitable quarter and growth in ad sales, but the tech firm is still struggling to attract new users.

For Twitter, there’s still more work to do, but the company and its investors indicated they are pleased with its progress.

“We’re proud of the steady progress we made in 2017 and we’re confident in our path ahead,” said Twitter CEO and co-founder Jack Dorsey in a confer- ence call. “We have significan­t opportunit­y ahead of us to put Twitter in asmany people’s hands as possible and make the service more relevant to more people every single day.”

At one point, Twitter’s stock rose more than 23 percent in pre-market trading to $33.28 per share after the company released its fourth- quarter financial results. The company’s stock closed up 12 percent at $30.18 per share on Thursday — a rare bright spot for investors as the broader market tumbled

lower. The Dow Jones Industrial Average stock index plunged almost 1,033 points to 23,860.46.

Slashing expenses, Twitter turned its first quarterly profit. It earned $91million, or 12 cents per share, in the last three months of 2017, beating Wall Street’s expectatio­ns. In the fourth quarter of 2016, Twitter reported a loss of $167 million.

But the San Francisco tech firm continues to face a number of challenges including a string of executive departures. Twitter, which is known for its real-time nature, also competes with larger tech firms including Facebook and Google for ad dollars.

“At best we can look at the most recent period’s results as marking an important milestone in the company’s turnaround, perhaps bringing the future forward by a quarter,” wrote Brian Wieser, an analyst for Pivotal Research Group, in a note. “While we can see this as positive for sentiment and investor confidence, it’s hardly a game-changer for Twitter.”

In January, Twitter Chief Operating Officer Anthony Noto announced he was leaving to become the chief executive of SoFi. Some analysts and investors raised concerns that Noto’s departure could hinder the company’s turnaround efforts.

Dorsey started off the conference call by thanking Noto for his contributi­ons and said that executives from his team will be taking on the roles of the departing COO.

“We haven’t skipped a beat and we’re really excited about looking at this (organizati­on) in a new way, but we have a lot of strength around the table and a lot of confidence to continue the strategy,” saidDorsey, who is also the CEO of mobile payment company Square.

Twitter, like Facebook, has also been under pressure to do more to combat misinforma­tion, fake accounts, hate speech and harassment.

The company has also been making changes as part of an effort to make the site easier to use and has toughened its rules around online abuse. It doubled the number of characters allowed in a tweet to 280.

Expanding the length of a tweet not only improved engagement among users, but also gave them more room to express their thoughts, Dorsey said. Userswould hit the character limit in a tweet and then abandon a post altogether.

But Twitter’s monthly active users remained at 330 million in the fourth quarter, whichwas flat compared to the third quarter but increased by 4 percent compared to the same period in the previous year. The tech firm attributed its lack of user growth to Safari’s third-party app integratio­n changes, seasonalit­y and its efforts to crack down on fake accounts and spam.

While the number of internatio­nal users grew slightly from the third to fourth quarter, Twitter saw a decline in the number of U. S. users. In the fourth quarter, Twitter lost 1 million monthly active users in the United States, bringing the total down to 68 million.

The number of Twitter’s daily active users, though, grew12 percent in the fourth quarter compared to the same period in 2016, but the company does not disclose the total number of DAUs.

Fueled by video ad sales, Twitter increased its revenue by 2 percent to $732 million in the fourth quarter, beating the $686.4 million that analysts surveyed by Bloomberg expected. Sales in the United States dropped by about 8 percent in the fourth quarter, but the company grew its revenue internatio­nally including in Japan.

Excluding certain onetime expenses, Twitter earned 19 cents per share in the fourth quarter, above expectatio­ns of 14 cents per share.

“The results we saw (Thursday) affirm the direction of Twitter’s 2017 strategy focused on live video. But we won’t know if this is working until we see user growth,” said Forrester Research analyst Erna Alfred Liousas in an e-mail.

Withmajor events such as theOlympic­s kicking off this year, Twitter executives said they’re an opportunit­y to attract users to the site, but they also noted the company expects the events to have less of an impact on ad sales compared to the past. Businesses are purchasing ads for a longer period of time instead of just for one event, said Twitter’s CFO Ned Segal.

Meanwhile, the tech firm is still working on making the site easier to use, including for new users.

“The biggest push for us is really tomake surewe have a really compelling events experience and an interest experience and then to match people with those interests as quickly as possible as they come in,” Dorsey said. “And we’re excited about what we’re going to be able to do in 2018.”

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