The Mercury News Weekend

Tech’s themost powerful industry? Think again

Only 5 percent of Americans polled in a recent survey say technology is themost influentia­l field in the nation

- By Levi Sumagaysay lsumagaysa­y@ bayareanew­sgroup.com

Google has become a verb, Apple is the world’s most valuable public company and Amazon’s CEO is the world’s wealthiest person. Concerns abound that social media is beingmisus­ed for nefarious purposes, and lawsuits about gender discrimina­tion and sexual harassment at technology companies keep coming.

Yet, a new survey shows the public seems to underestim­ate the power and perils of the tech industry.

When asked which industry has the most power and influence, only 5 percent of Americans picked technology, ranking it behind government (38 percent), finance (21 percent) andHollywo­od (16 percent), says a Morning Consult survey released Thursday.

What does thatmean in aworld where news is consumed on Facebook and Twitter, and where we can summon rides, groceries and takeout fromapps on our phones? In which there are smart refrigerat­ors and we can outsource mundane errands to others by clicking, and find our soulmates by swiping?

Some experts and academics were surprised by the results, market research firm Morning Consult noted.

After all, Americans often turn to technology to voice their outrage or take action, Blake Reid, a professor at the University of Colorado Law School, told Morning Consult.

“( Tech has) a very soft sort of power” consumers might not grasp completely, Reid said.

The survey was conducted among 2,201 U.S. adults fromFeb. 22 to Feb. 26, with amargin of error of 2 percentage points.

Also, despite backlash against tech for everything from phone addiction to fake news — some

from the technology sector’s very own workers and investors — many Americans think things are worse in other industries when it comes to white- collar crime, corruption, racism, sexual harassment and nepotism.

But the technology industry has had its share of problems with sexual harassment. For example, the #MeToo movement may have gained momentum after the accusation­s against movie mogul Harvey Weinstein, but before that were the high-profile cases of Ellen Pao suing Silicon Valleybase­d venture capital firm Kleiner Perkins Caufield & Byers, and Susan Fowler writing the blog post that helped expose the sexist and toxic culture at Uber.

In addition, a recent survey by VC firmFirst Round Capital showed that 78 percent of female startup founders said they have experience­d sexual harassment, and there’s a new book out called “Brotopia,” which shines a light on the problems women face in a heavily male tech industry.

Yet only 17 percent of those surveyed by Morning Consult said sexual harassment is a “major problem” in Silicon Valley, compared with nearly 50 percent who think it is a major problem in Hollywood.

Likewise, only 19 percent of those surveyed said corruption is a “major problem” in Silicon Valley, compared with 55 percent who think it’s a major problem in the government and in Washington, D.C. Although survey participan­ts came from regions across the nation — Northeast (402), Midwest (474) andWest (511) — there were more from the South (815), where perhaps themedia coverage about other industries overshadow­s that of the tech industry.

“Are these stories of key actors in technology industries seeking advantage in the sameway that culturally resonates for Americans to hear stories aboutWashi­ngton ‘insiders’ andWall Street ‘ fat cats’?” Robert Asen, a professor of rhetoric, politics and culture at the University of Wisconsin-Madison, asked Morning Consult. “Or, are these stories told in a way that still presents technology as this outside force and assigns blame elsewhere?”

 ?? KARL MONDON — STAFF ?? In a new survey, Americans seem to think harassment and corruption are more of a problem in other industries, and not Silicon Valley.
KARL MONDON — STAFF In a new survey, Americans seem to think harassment and corruption are more of a problem in other industries, and not Silicon Valley.

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