The Mercury News Weekend

Pandora gets a lift as subscriber gains boost quarterly sales

- By Rex Crum rcrum@bayareanew­sgroup.com Contact Rex Crum at 408278-3415.

Pandora reported better- than- expected first- quarter results Thursday as the internet radio company showed solid gains in monthly subscriber­s of its paid musicstrea­ming services.

Pandora said it ended the quarter with 5.63 million subscriber­s to its Pandora Plus and Pandora Platinum paid services, which was 19 percent higher than the same period a year ago. With the increase in subscriber­s, Pandora said its subscripti­on revenue climbed by 63 percent from last year’s first quarter, to $104.7 million.

Sales from advertisin­g slipped by 3.9 percent to $214.6 million, but the company is expecting its recent acquisitio­n of ad-tech company AdsWizz to improve its advertisin­g sales through the rest of the year.

“We’re entering a new era of audio that frames almost everything we are do- ing,” said Pandora Chief Executive Roger Lynch, on a conference call to discuss Pandora’s results. “Audience growth is importance to us, and it’s an opportunit­y for us. I like that we have a balanced model between advertisin­g and subscripti­ons.”

Pandora reported a loss of 27 cents a share, excluding one-time items, on total revenue of $319.2 million, which topped the estimates of Wall Street analysts, who had forecast the company to lose 38 cents a share on $304.3 million in sales.

“Digital audio still has room to grow,” said Pandora Chief Financial Officer Naveen Chopra, who added that the company expects its newgrowth initiative­s to in- crease beyond 2018.

The results boosted Pandora’s shares, which rose about 7.7 percent, to $6.19, in after-hours trading.

For its second quarter, Pandora is forecastin­g revenue to be in a range of $360 million to $375 million.

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