The Mercury News Weekend

Google slammed for PC ban on bail bond ads

- By Ethan Baron ebaron@bayareanew­sgroup.com

A group representi­ng California bail bond companies is considerin­g legal action after Google this week announced a ban on ads for bail bond services.

The Mountain View tech giant’s move comes amid a political fight over whether the system requiring people to pay money to be released fromjail while awaiting trial is unfair to lower-income people. California Senate Bill 10, citing “racial and economic disparitie­s in the pretrial system,” would force judges to release charged parties on a signed promise to appear, or if a promise appeared to be insufficie­nt, to set bail at “the least restrictiv­e level necessary to ensure the appearance of the defendant.”

Google, in announcing the ban — to take effect in July — charged that “for-profit bail bond providers make most of their revenue from communitie­s of color and low-income neighborho­ods when they are at their most vulnerable, including through opaque financing offers that can keep people in debt for months or years.”

A lawyer representi­ng the California Bail Agents Associatio­n hit back at the ban, and said the associatio­n was considerin­g legal action. Bail bond companies’ advertisin­g is an important service for poor and minority families who want to get their loved ones freed from jail as soon as possible, said San Francisco attorney Harmeet Dhillon, a Republican party official who represents James Damore, a software engineer fired by Google over a memo suggesting women may be biological­ly less suited for work in tech.

Bail, Dhillon said, is an “integral part of our justice system.” It is enshrined in the U.S. and California constituti­ons, and is regulated in California by the state, she said. Both constituti­ons bar “excessive bail.”

A ban from Google severely hampers the ability of bail bond companies to get their ads in front of the public, Dhillon said.

“Google has a virtualmon­opoly on digital advertisin­g in the United States,” Dhillon said. According to eMarketer, Google is expected to capture 37 percent of digital advertisin­g in America this year.

Alice Chapman, who stars with her husband Duane — aka “Dog the Bounty Hunter” — on a re-

 ?? KARL MONDON —STAFF PHOTOGRAPH­ER ?? A bail bond truck in Santa Clara County is one of the categories of companies Google has banned as advertiser.
KARL MONDON —STAFF PHOTOGRAPH­ER A bail bond truck in Santa Clara County is one of the categories of companies Google has banned as advertiser.

Newspapers in English

Newspapers from United States