Apple loses $75 billion in market value after blaming China, waning iPhone demand.
IPhone maker announces it foresees revenue falling short
There was little love for Apple on Thursday as the company woke up to face the aftermath of what one analyst called the “darkest day” of the iPhone era.
By the time the stock market closed, Apple’s shares had fallen almost 10 percent, to close at $142.19, in the wake of the company’s stunning announcement Wednesday that it foresees its fiscal first- quarter revenue falling far short of its previous expectations. Apple said it expects sales for the quarter that ended Saturday to come in at $84 billion, down from an earlier estimate of $89 billion to $93 billion, and blamed the shortfall on weaker-than-expected demand for new iPhones and a slowdown in its business in China.
“In the modern iPhone era, last night was
clearly Apple’s darkest day,” said Dan Ives, director of equity research at Wedbush Securites. “(It) represents a challenging growth period ahead for the company.”
In a letter to Apple shareholders, CEO Tim Cook wasted little time in placing the blame for the company’s bad news.
“Lower than anticipated iPhone revenue, primarily in greater China, accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline,” he said.
Thursday’s stock market performance put a cap on what — from an investment standpoint — has been a tremendous fall for Apple since August, when it became the first American company to reach a market value of $1 trillion. Based on Apple’s closing share price Thursday, and the company stating in a regulatory filing that it expects to use 4.77 billion shares to calculate its upcoming earnings, Apple’s market cap is now at $678.2 billion.
To put Thursday’s share performance in even more perspective, Apple’s shares closed Wednesday at $157.92. Based on that figure, and Apple’s expected share count, the company lost $75.1 billion on the stock market in 24 hours.
Eric Schiffer, chief executive of private investment firm the Patriarch Organization, said that the “China bloodbath” — as he called what’s affecting Apple — “is not the kiss of death. But, it reveals the iPhone’s destined shift from a high growing engine to a consumer staple engine whose growth is driven far more by factors outside the companies control.”
Ives called China “Apple’s Achilles heel,” and he used Apple’s update to slash his price target on the company’s stock to $200 a share from $275.
Apple had already been in hot water with investors for the past two months; in early November, the company said that it would no longer report quarterly unit sales figures for iPhones, iPads and Mac computers. Many interpreted that decision as a sign that Apple was seeing less-than-stellar demand for its line of new iPhones, which includes the iPhone XS, the iPhone XS Max and the iPhone XR.
Ives wasn’t alone in his sentiment about Apple’s stock outlook following the company’s negative report. Piper Jaffray analyst Michael Olson cut his price target on Apple’s shares to $187 from $222; Tim Acuri, of UBS, lowered his estimate for Apple’s stock price to $180 a share from $210.
Arcuri said he thinks Apple shortfall is mainly due to weak sales of the iPhone XR, which starts at $749. While Apple won’t report iPhone sales figures, Arcuri said Apple’s sales forecast implies a 15 percent year-overyear drop in iPhone revenue, which he called “the worst (calendar fourth quarter decline) for iPhone (sales) by far.”
However, not all Apple watchers were ready to throw in the towel on the company.
“It’s understandable that investors are piecing together what went wrong and its impact on the busi- ness longer-term,” said Gene Munster, managing partner at Loup Ventures. “But we think there is a larger point that’s being missed.”
That point, according to Munster, is Cook’s assertion that even though Apple’s sales will miss expectations, it will still report a company record for earnings when it gives its full quarterly results Jan. 29.
“We’ve followed the company long enough to know there is cyclicality in the market’s relationship with Apple,” he said. “In the meantime, we expect the company to focus on Tim Cook’s promise to ‘focus really deeply on the things we can control’ and help investors better understand the underlying strength of Apple’s business.”