The Mercury News Weekend

Apple warns of iPhone tariff risks as supply chain exposed

- By Mark Gurman and Mark Niquette Bloomberg News

Apple urged the Trump administra­tion not to proceed with tariffs of as much as 25% on a new slate of products imported from China, saying it would reduce the company’s contributi­on to the U.S. economy.

The Cupertino-based technology giant made the plea in a letter to U.S. trade representa­tive Robert Lighthizer this week. Tariffs will affect nearly all major Apple products, including iPhones, iPads, MacBooks, Apple Watches, AirPods, and the iMac, the company wrote. It would also hurt lower volume products like the HomePod speaker, some Beats headphones, wireless routers, the Apple TV box, cases, and iPhone replacemen­t parts.

“We urge you not to proceed with these tariffs,” Apple said.

This is the first time Apple has specifical­ly mentioned the iPhone on a list of products that would be impacted by tariffs. The smartphone generates about two-thirds of Apple sales and drives the purchase of other devices and services.

Apple is one of the largest job creators in the U.S., it said, responsibl­e for more than 2 million positions. The company also said it is the biggest U.S. corporate taxpayer. Apple has pledged to make a direct contributi­on to the U.S. economy of more than $350 billion over five years, and said it’s on track to meet that goal.

The U.S. and China said their presidents will meet in Japan next week to relaunch trade talks after a month-long stalemate.

Apple spent decades building one of the

largest supply chains in the world. The company designs and sells most of its products in the U. S., but imports them from China after assembly. That makes it one of the most exposed companies to tariffs. The company may be evaluating moving some production out of China to elsewhere in Asia, according to a recent Nikkei report.

Apple’s global supply chain has helped it efficientl­y pump out hundreds of millions of devices, making the company one of the most-profitable in the world. But the approach relies on cheap labor and the relatively free movement of goods between nations. The trade war between the U.S. and China is a threat to this lucrative status quo.

“What has benefited Apple in the past may turn full circle and harm their super-normal margins in the future,” Neil Campling, head of TMT research at Mirabaud Securities Ltd., wrote in a note to investors on Thursday. “While Apple attempts to portray itself as pivoting to a services company the bare fact remains that more than 60% of profit is generated by the iPhone.”

In the past, when it has been up against local taxes on the sale of products built elsewhere, Apple has re-located production within that country. Apple is now building iPhones in India to avoid a local tax in the region, while it conducted similar measures several years ago in Brazil for selling iPhones.

However, moving production out of China is not without risk. The company’s suppliers employ millions of people in China and its relationsh­ip with the government there is partly based on this contributi­on to the economy. Moving out of China could threaten some of these jobs, hurting the relationsh­ip with the government and raising potential roadblocks to sales of iPhones and services like Apple Music and iCloud in the country.

 ?? JOSH EDELSON — AGENCE FRANCE-PRESSE VIA GETTY IMAGES ?? Apple is warning the US administra­tion that proposed tariffs on Chinese imports would be counterpro­ductive.
JOSH EDELSON — AGENCE FRANCE-PRESSE VIA GETTY IMAGES Apple is warning the US administra­tion that proposed tariffs on Chinese imports would be counterpro­ductive.

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