Bay Sotheby’s International Realty joins Golden Gate Sotheby’s International Realty

BAY AREA — Bay Sotheby’s International Realty of the East Bay with seven offices throughout Alameda and Contra Costa Counties joins Golden Gate Sotheby’s International Realty, becoming the premier Bay Area brokerage combining the East Bay, Marin County and Silicon Valley was announced Monday to about 200 agents and staff at the Claremont Hotel in Berkeley.

“Our expanding brokerage provides unparalleled service and access throughout the San Francisco Bay region. The addition of Bay Sotheby’s International Realty marks a significant moment in our vision to unify Bay Area affiliates within the Sotheby’s International Realty network,” said Bill Bullock, CEO of Golden Gate Sotheby’s International Realty.

More than 400 agents in 18 offices throughout the San Francisco Bay Area will serve the counties of Alameda, Contra Costa, Marin, Napa, San Mateo, Santa Clara, Sonoma and San Francisco.

“Golden Gate Sotheby’s International Realty will combine the best talent in the industry, creating an extensive network of real estate professionals who are committed to providing the highest level of service for our clientele,” said Mark Attarha, CEO of Bay Sotheby’s International Realty.

Nahid Nassiri, co-founder of Bay Sotheby’s International Realty added, “Our synergistic approach will position us to expand locally, regionally, and internationally, while embracing the wealth of knowledge and expertise of the combined management and staff at Golden Gate Sotheby’s International Realty.”

She added that this move “will take us to that next level of service” and will combine a world of resources and experience.

“I believe it will open so many doors and position our brand above the competition,” she said.

Because there is only one “Golden Gate”, said Bullock, a consumer can point to a map and know exactly where we’re at regardless of where they are in the world.

According to Philip White, president and CEO of Sotheby’s International Realty, the company was responsible for $95 billion in sales worldwide last year. This is a jump from the $4.2 billion in sales in 2004.

White also announced a partnership between Sotheby’s International Realty and MasterCard which has information “about the people we want to do business with.”

MasterCard will not collect individual data but rather collect data about the buying habits of these individuals. Sotheby’s will use that information to target the group with digital marketing and find unique consumers.