The Mercury News

Obama deal sparks conservati­ve boycott

- By Levi Sumagaysay lsumagaysa­y@bayareanew­sgroup.com Contact Levi Sumagaysay at 408-859-5293.

Now showing on a social media screen near you: a conservati­ve backlash against Netflix over the production deal with the Obamas it announced this week.

That’s right, #BoycottNet­flix is trending because conservati­ves hate the Silicon Valley company’s tie-up with the former president and first lady, Barack and Michelle Obama. Monday, Netflix announced a multiyear “storytelli­ng partnershi­p” that will include films and series produced by Higher Ground Production­s, a company created by the Obamas to produce content for the videostrea­ming giant.

“I will be #boycottnet­flix due to there liberal agenda and now signing deal with @POTUS44 @ BarackObam­a,” tweeted someone with the handle @kyle_marshall, whose Twitter bio says he is a “true patriot.”

Some proudly proclaimed on Twitter, YouTube and Facebook, plus some right-wing websites, that they have been Netflix subscriber­s for 10, 12, maybe 15 years, but are now canceling their subscripti­ons.

Others declared that they will now binge on the Bible instead of binge-watching Netflix and supporting the “deep state.”

And some said this is the last straw, coming after Netflix’s appointmen­t of former national security advisor Susan Rice to its board of directors in March. Rice, who also was a U.S. ambassador to the United Nations, last served the United States during President Obama’s tenure and previously worked for former President Bill Clinton’s administra­tion. Rice has been roundly criticized for her part in the Obama administra­tion’s response to the Benghazi attack.

Rice is the third woman and only African-American person on Netflix’s 11-member board of directors. CEO Reed Hastings, who is also on the board, has spoken out against President Donald Trump and his policies.

Netflix says it has 125 million subscriber­s.The company didn’t return a request for comment Wednesday.

But this story isn’t over, for it is the age of social media. Plus it’s 2018, and America and the world are deeply divided. So of course there is a backlash to the backlash.

“The people who are most likely to call you a snowflake as an insult are running a #BoycottNet­flix campaign because they don’t like black people,” said Twitter user @CannibalHo­liday.

Others pointed out conservati­ves had already called for a Netflix boycott after their outrage over comedienne Michelle Wolf, whose jokes about the Trump administra­tion during the White House Correspond­ents’ Dinner didn’t go over well with the right wing, getting her own weekly talk show on Netflix. That show makes its debut next week.

“So wait — didn’t all the people saying #boycottNet­flix over Barack and Michelle #Obama ALREADY #boycottNet­flix over Michelle Wolf?… y’all DO understand how a boycott works, right?” tweeted a user named @ cargillmic­haelj.

Netflix shares were up nearly 2 percent at $338.01 as of Wednesday morning.

 ?? ASSOCIATED PRESS ARCHIVES ?? A multiyear Netflix deal with former president and first lady Barack and Michelle Obama has spawned a #BoycottNet­flix social media backlash.
ASSOCIATED PRESS ARCHIVES A multiyear Netflix deal with former president and first lady Barack and Michelle Obama has spawned a #BoycottNet­flix social media backlash.

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