The Mercury News

Kap’s Nike spot will appear on seasonopen­ing broadcast

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Nike has unveiled its first “Just Do It” ad narrated by Colin Kaepernick, a spot scheduled to air during the NFL season opener on Thursday night as well as during the U.S. Open tennis tournament and other major sporting events.

The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controvers­y of NFL players protesting racial inequality, police brutality and other issues by demonstrat­ing during the national anthem.

Kaepernick narrates the full spot but first physically appears midway through. As a camera pans to reveal Kaepernick’s face, a reflection of a United States flag is visible on the facade of a building behind him.

Kaepernick says: “Believe in something, even if it means sacrificin­g everything.”

At the start of the ad, Kaepernick says: “If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way, because what nonbelieve­rs fail to understand is that calling a dream crazy is not an insult, it’s a compliment.”

The former 49ers quarterbac­k is revealed as the narrator toward the end of the spot.

The commercial’s universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabiliti­es and weight loss, among others.

Kaepernick says at the end: “Don’t ask if your dreams are crazy. Ask if they are crazy enough.” THOMAS ENDS HOLDOUT >> Seahawks safety Earl Thomas ended his lengthy holdout in time for the start of the regular season, even without the longterm contract he was seeking. Thomas posted to Instagram announcing his return, saying he’s never let his “teammates, city or fans down as long as I have lived and don’t plan to start this weekend.” SHAQUEM GRIFFIN SET TO START FIRST GAME >> Seahawks rookie Shaquem Griffin will start at weakside linebacker when Seattle opens the regular season at Denver on Sunday. Griffin, who had his left hand amputated as a child, became one of the big stories of the NFL offseason with his performanc­e at the scouting combine. The former UCF star was drafted in the fifth round by the Seahawks.

BELL’S ABSENCE IRRITATES TEAMMATES >> Le’Veon Bell’s teammates spent the offseason and all of training camp brushing off his absence, confident in their belief that the Pittsburgh Steelers All-Pro running back would eventually let the business side of things play out, sign his franchise tender and be at work when things start to get real.

Bell’s chair remained tucked neatly into his locker on Wednesday, meaning he will almost certainly not be available when the Steelers open the season in Cleveland this weekend.

And while Bell’s agent took to the airwaves to vaguely explain Bell’s reasoning for staying away, the men Bell has played alongside for the past five years are starting to run out of patience.

“Honestly it’s a little selfish,” said center Maurkice Pouncey. “I’m kind of (ticked) right now. It sucks that he’s not here. We’ll move on as a team. It doesn’t look like he’ll be in the game plan at this point.”

BERRY DOUBTFUL FOR CHIEFS’ OPENER >> Safety Eric Berry is day to day with a heel injury that has kept him out most of training camp, and his status for Sunday’s opener against the Chargers remains in question.

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