The Mercury News

Customer poppin’ mad at promo code debacle

- Christophe­r Elliott’s latest book is “How to Be the World’s Smartest Traveler” (National Geographic). You can get realtime answers to any consumer question on his forum, elliott. org/forum, or by emailing him at chris@elliott.org. Christophe­r Elliott

Q I placed an online order with The Popcorn Factory a few weeks ago. I tried to use a promotion code giving 25 percent off on orders of

$50 or more. The site wouldn’t accept the code even though the order was for $104.

I called The Popcorn Factory, and a representa­tive told me to put the order through and call back with the confirmati­on number. The employee promised to credit me $25.

After several emails, The Popcorn Factory told me it applied the credit and that it would show up on my credit card statement within 10 to 14 business days. It’s been almost two months, and I still haven’t received my credit. Can you help me?

— Sandy Diggins, San Mateo

A

The Popcorn Factory promised a 25 percent discount. It should have credited you the $25 as agreed, within 10 to 14 business days.

So why didn’t it? That’s a question I have to answer almost every day. Why doesn’t a company do what it says? Sometimes, it’s because the company had no intention of doing what it promised. But more often, it’s because there’s no record of the promise.

The representa­tive assured you that The Popcorn Factory would apply the discount code retroactiv­ely. There was no written record. So when the company “forgot” about its promise, you had no way to remind it, since you had no hard evidence that it had made this promise.

That’s why I always recommend that when an employee makes a promise, get it in writing. You could have asked for an email confirming the $25 refund. If an employee says he or she doesn’t have the “capability” of emailing a customer, then it’s a safe bet that it’s an empty promise.

Online discount codes are slippery things. Like most consumers, I’ve found some that work, but many more that don’t. When you add up all the time it takes to wade through all the spammy sites to find a discount code, it’s often not worth your time. You’re better off just paying full price and doing something more productive with your time.

I’m not a fan of discount codes. I think businesses should charge a fair price for a quality product instead of playing price games. In my opinion, a business that hands out discount codes devalues its product by forcing customers to hunt for a bargain that may or may not materializ­e.

I list the names, numbers and email addresses of The Popcorn Factory customer-service executives on my consumer-advocacy site.

I contacted The Popcorn Factory on your behalf. It turns out the representa­tive misspoke. The Popcorn Factory applied the promotion code, but the refund process does not start until it ships your order. In other words, the refund should show up 7 to 14 days after your order ships — not after you pay for your order. That still makes the company a few weeks late, but at this point, who’s counting?

The Popcorn Factory credited you the $25, as promised.

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