The Mercury News

Facebook dominates download market

Social media site has top spot over the past decade

- By Rex Crum rcrum@bayareanew­sgroup.com

As the decade comes to a close, there are mobile apps for just above every time of activity or interest. If you have a smartphone, you certainly have at least a few apps on it.

Over the last 10 years, one app, and the company behind it, have dominated the market more than any other: Facebook.

That’s according to data from App Annie, a San Francisco-based research firm that specialize­s in data on the mobile app industry. On Tuesday, App Annie released its list of the most-download apps of the decade, and revealed that Facebook holds a hammerlock on demand, with its suite of apps dominating the first four spots. Facebook’s own app came in at No. 1, followed by its Facebook Messenger app at No. 2, and the mobile apps for Facebook-owned WhatsApp and Instagram at Nos. 3 and 4, respective­ly.

The list confirms that communicat­ion and social media apps remain

consumer favorites. In addition to the Facebook-owned apps, App Annie’s list included Snapchat at No. 5, Microsoft’s Skype app at No. 6, TikTok at No. 7, Alibabaown­ed UC Browser at No. 8, YouTube at No. 9 and Twitter in tenth place.

When it comes to the amount of money consumers are spending with an app, Netflix, with its monthly subscriber fees, took the No. 1 spot for the decade. The streaming site was followed, in order, by Tinder, Pandora Music, Tencent Video, Japan’s Line, iQIYI, from China’s Baidu, Spotify, YouTube, HBO Now and Kwai, from Chinese parent company OneSmile.

The most-downloaded game of the last 10 years was Subway Surfers, from Danish game developer Kiloo, while Clash of Clans, from Finland’s Supercell, led the decade for consumer spend in gaming apps, according to App Annie’s report.

 ?? CARL COURT — GETTY IMAGES ?? A customer shows the apps on an iPhone X as he purchases one upon its release in the United Kingdom on Nov. 3, 2017.
CARL COURT — GETTY IMAGES A customer shows the apps on an iPhone X as he purchases one upon its release in the United Kingdom on Nov. 3, 2017.

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