The Mercury News

Industrial developer eyes north San Jose Fry’s Electronic­s site

Prologis is seeking to change the zoning for the property, city documents show

- By George Avalos gavalos@bayareanew­sgroup.com Contact George Avalos at 408-859-5167.

SAN JOSE >> The world’s largest developer of industrial real estate has taken a formal interest in the vast Fry’s Electronic­s property in north San Jose.

Prologis, a behemoth developer of industrial properties such as warehouse and logistics buildings, has taken an active interest in the choice Fry’s property, located on nearly 20 acres at 550 E. Brokaw Road near Interstate 880 in north San Jose.

The interest in the big Fry’s Electronic­s site in San Jose on the part of Prologis, which has $111 billion worth of properties under management, has come to light through multiple public documents on file at San Jose City Hall.

The 19.7-acre site is at the corner of East Brokaw Road and Junction Avenue and also has frontage alongside an onramp to Interstate 880.

The spacious property at 600 E. Brokaw Road contains a big Fry’s Electronic­s store with a Mayan theme, along with the corporate headquarte­rs of the consumer electronic­s retailer, as well as the offices for a defunct Arena Football League team, the San Jose Sabercats.

The property owner, according to Santa Clara County documents, is Caracol Ltd., whose main offices are located at 600 E. Brokaw Road. David Fry, a Fry’s Electronic­s executive, is the general partner for Caracol, according to the California Secretary of State’s Office.

Prologis is seeking to change the zoning for the property, San Jose city documents show.

The current zoning is “planned developmen­t zoning” and Prologis has filed an applicatio­n to change the zoning to “combined industrial and commercial,” according to public documents.

“There are a lot of things that could be allowed with the new zoning,” said Alec Atienza, a San Jose city planner, when asked what sort of developmen­t could be pursued on the site were the city to approve a change to the combined commercial and industrial designatio­n.

At some point in late 2019, Prologis met with city officials to make preliminar­y inquiries about the 19.7-acre site, city records show.

“Their question was only about existing parking requiremen­ts and if they could subdivide the existing lot,” John Tu, a San Jose city planner, said of the Prologis inquiries.

The lot is large enough that it could be possible to construct a new building on the property because a huge chunk of the site is devoted to a surface parking lot.

Fry’s declined to comment about the city meetings or the Prologis involvemen­t in a potential redevelopm­ent of the property. Prologis said it didn’t want to discuss the situation.

Prologis has taken an active interest in the choice north San Jose property at a challengin­g time for Fry’s.

Fry’s has been forced to confront widening challenges during a retail apocalypse that has drasticall­y altered how people shop for an array of goods, including consumer electronic­s products.

The retailer recently shuttered its Palo Alto store. Fry’s says it intends to remain in business. However, the company’s store shelves have been sparsely stocked in recent months, including during the justconclu­ded Christmas shopping season.

Fry’s Electronic­s is a tenant at numerous store sites. However, through the Caracol Ltd. affiliate, the Fry’s family is the principal owner of the East Brokaw property in San Jose.

That ownership situation gives Fry’s executives more flexibilit­y were they to choose to work with a big developer such as Prologis regarding future uses of the north San Jose site.

“Prologis hasn’t made any developmen­t proposals,” Atienza, the city planner said. “We don’t know what they want with the proposal to change the zoning.”

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