The Mercury News

Compass continues expansion in ever changing real estate market

- By Monica Lander

Compass South Bay speaks your language in this everchangi­ng and vibrant real estate market. Backed by the strength and resources of the more than 3,500 agents in more than 80 offices from Carmel to Tahoe and the Bay Area to Wine Country, Compass has attracted a new, high-production team of agents for the South Bay. Compass agents are moving the process of buying and selling real estate into the 21st century armed with the latest technology and suite of services designed to streamline the transactio­ns. South Bay Realtor Samit Shah, formerly of Intero, is the latest to come to Compass bringing his team of seven additional agents, two assistants, about $72 million in production, and more than 65 years of cumulative experience. He joins the more than 62 South Bay agents and their teams who came to Compass in January 2019 and have accumulate­d $2 billion in sales volume. Additional­ly, about 23 teams, including 49 agents, joined Compass in the Greater Bay Area last month (January), bringing more than $471 million in production. The move to Compass “will make my team more efficient to serve our clients at a much higher level,” says Shah. “I needed a technology-driven company (like Compass) with the tools and programs available to enhance my team’s workflow.” Additional­ly, “the marketing and tech support will also help us serve our clients more strategica­lly,” he adds. Selling a home faster and for a higher price is possible if you are equipped with a Compass toolbox filled with essential tools and programs. Through the Concierge program, Compass will cover the up-front costs for things like staging and cosmetic improvemen­ts, which are proven to help sell homes faster and for more money. Staging a home with contempora­ry, well-designed rooms, updated flooring, and applying a fresh coat of paint have “a massive impact” on the sales price of a home, says Shah. Clients are thrilled to be able to show their homes in a new and improved light without paying out-of-pocket costs, but instead deferring payment for when the home sells. Compass also has a bank of approved, trusted, and reliable vendors that homeowners can utilize. According to the National Associatio­n of Realtors, there is a potential $400 return for every $100 invested in staging, with about 54 percent of homebuyers willing to pay more for hardwood floors. About 53 percent of sellers’ agents say that staging also decreases the number of days a home sits on the market. Compass Bridge Loan Services also enable buyers to take advantage of the opportunit­y to purchase their next home before their current home sells. Compass Bridge Loan Services provides access to competitiv­e rates and dedicated support from industry-leading lenders, with the exclusive option to get up to six months of your bridge loan payments fronted when you sell your home with a Compass agent, according to the company. Shah also calls the Compass Marketing Center, an all-inone marketing design and digital ad platform, a valuable tool that “empowers agents to personaliz­e and build their brand and promote their listings” so they can stand out in the crowd. Compass Search is another program that helps agents stay ahead by providing them access to the latest listings, exclusive inventory, and “a variety of smart tools that enable real-time collaborat­ion with their clients.” A Customer Relationsh­ip Management platform also helps agents organize clients› informatio­n to enable them better to nurture relationsh­ips and ultimately close more sales. “We are a diverse team of eight realtors and two assistants who speak Hindi, other Indian languages, Vietnamese, Tagalog, and Spanish in addition to English,” says Shah. Additional­ly, he says his team members are “experts” in the different geographic­al areas of the South Bay, including the unique qualities and attributes of the Evergreen Cambrian, Almaden, and Milpitas neighborho­ods. Shah is excited to bring his team to Compass and to be working with clients in the South Bay. “Most of our clients come from an IT background,” he says. “They believe in numbers and current data, so we make sure to provide enough data to support the list price or the offer price.” Marketing, he adds, is critical to sellers. “They really want to see how we are different from other agents and brokerages.” Meanwhile, on the buyer’s side, it is important to have a solid network from which to find off-market homes and “the ability to beat the competitio­n.” The most valuable asset, at the end of the day, however, is the agent›s credibilit­y and positive reputation, says Shah. Contact Informatio­n: Compass, Samit Shah and team, 408-314-1828, samit. shah@compass.com.

 ??  ?? From left to right: Veeral Shah, John Tran, Deanna DeGuzman, Sheeba Sharma, Ileen Pham, Jayashree Mishra, Sarika
Singh, Samit Shah, Bryan Pham
From left to right: Veeral Shah, John Tran, Deanna DeGuzman, Sheeba Sharma, Ileen Pham, Jayashree Mishra, Sarika Singh, Samit Shah, Bryan Pham

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