South by Southwest is canceled because of coronavirus fears.

Facebook, Intel and Twitter had already pulled out of the massive media conference

The big South by Southwest media conference will not be held this year as officials in Austin, Texas, on Friday pulled the plug on the event due to fears about the spread of coronavirus.

SXSW had been scheduled to run from March 13-22. Austin city officials canceled the event just two days after public health authorities said it could go on. However, after several attendees such as Facebook, Intel and Twitter dropped out of the music, film and technology event, Austin Mayor Steve Adler declared a local disaster in the city and said SXSW will not take place as planned.

It is the first time in the event’s 34-year history that it has been canceled.

SXSW is one of the largest conferences to be canceled because of concerns about the coronavirus situation.

Last year, SXSW brought in 73,000 attendees, with more than 25% of those coming from outside the United States.

SXSW organizers said in a statement they were “exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants.”

The cancellation of SXSW comes amid a slate of events that are scrapping their plans as coronavirus continues to spread in the U.S. As of Friday, 15 deaths had been attributed to the virus, with the majority of those being in the area around Seattle.

Earlier on Friday, the Ultra Music Festival in Miami was called off due to coronavirus concerns, with organizers saying they were officially postponing the event for one year.

Numerous Bay Area tech companies have also dropped their event plans over the last week.

Facebook canceled its F8 developers conference, and Nvidia said it wouldn’t hold its GTC conference as previously planned. Both events were to take place at the San Jose Convention Center. Earlier this week, Google canceled its I/O developers event set to take place in Mountain View, and IBM canceled its Think 2020 conference that was to be held at San Francisco’s Moscone Center in May.