The Mercury News

Black-owned businesses see sales rise amid racism reckoning.

Google sees a spike in searches for their products

- By Philip Marcelo

BOSTON >> When Mahdi Hashemian was looking for a bicycle for his 7-year-old daughter Zeynab last week, the Cambridge, Massachuse­tts, resident decided to skip his local cycle shops in favor of a Black-owned one a few miles away in Boston’s Dorchester neighborho­od.

At Spokehouse, a bike shop with “Black Lives Matter” painted in large bold letters outside, the pair picked out a simple, white-colored model and had training wheels and a white basket for its handlebars installed.

Hashemian, who is set to earn his doctorate from MIT, said he’s been reminded in recent weeks of the outpouring of support he felt from the campus community when President Donald Trump imposed a ban on travelers from Muslim majority countries in 2017, including his native Iran.

“It seems small,” he said of his bike purchase, “but a little show of support can mean a lot.”

As the May killing of George Floyd by a white police officer in Minneapoli­s has fueled a worldwide outcry against racism and police brutality, many on social media are encouragin­g people to spend their money at Black-owned businesses. Lists of local retailers, artisans and manufactur­ers have been circulatin­g on Instagram, Facebook and Twitter, helping Black-owned businesses raise their profile at a time when the coronaviru­s pandemic has ravaged the economy.

According to Google, searches for “Black owned businesses near me” reached an alltime high last month in the U.S.

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 ?? PHOTOS BY CHARLES KRUPA — THE ASSOCIATED PRESS ?? Noah Hicks, owner of Spokehouse Bikes in the Upham’s Corner neighborho­od of Boston, poses at his shop. Many from outside Boston have donated to and shopped at the store which was robbed and vandalized earlier in the month.
PHOTOS BY CHARLES KRUPA — THE ASSOCIATED PRESS Noah Hicks, owner of Spokehouse Bikes in the Upham’s Corner neighborho­od of Boston, poses at his shop. Many from outside Boston have donated to and shopped at the store which was robbed and vandalized earlier in the month.
 ??  ?? Black-owned bookstores have struggled to keep up with a surge in orders, many of them for sold-out titles on race relations.
Black-owned bookstores have struggled to keep up with a surge in orders, many of them for sold-out titles on race relations.

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