‘Tenet’ tests the moviegoing waters
In a litmus test for American moviegoing in the pandemic, Christopher Nolan’s “Tenet” brought in an estimated $20.2 million through the holiday weekend in U.S. and Canadian theaters.
The result could be greeted as either the rejuvenation of U.S. cinemas — more Americans went to the movies this weekend than they have in nearly six months — or a reflection of drastically lowered standards for Hollywood’s top blockbusters given the circumstances.
About 70% of U.S. movie theaters are open; those in the country’s top markets, Los Angeles and New York, remain closed. Theaters that are operating are limiting audiences to a maximum of 50% capacity to distance moviegoers from one another.
“Tenet” played in 2,810 North American locations, about three-fourths of what most major releases typically launch in.
Warner Bros. declined to split up U.S. and Canadian box office receipts. Theaters in Canada, where coronavirus cases are much lower than in the
U.S., began showing “Tenet” a week earlier.
The film debuted stateside with nightly preview screenings Monday through Wednesday before the official opening on Thursday. Warner Bros. included all of the above in its estimated gross Sunday, along with expected returns for today’s Labor Day.
“Tenet” opened stronger in China. It debuted there with $30 million in ticket sales from Friday to Monday. Internationally, “Tenet” has exceeded expectations. In two weeks of release, its overseas total is $126 million, with a global tally thus far of $146.2 million.
Warner Bros. has emphasized that the usual opening-weekend calculus is out the window. Few onlookers felt it was possible to gauge how “Tenet” would open.
The film, which cost $200 million to make and at least $100 million to market, will need to get close to $500 million to break even.
In the film’s favor: It has the big screen almost entirely to itself.
Not in the film’s favor: Audiences didn’t love Nolan’s latest time-bender.