The Mercury News

Today’s Economy:

- Jonathan Lansner COLUMNIST

New Sunday business section helps workers, consumers navigate historic economic reset amid pandemic.

California’s inland communitie­s — rarely seen as hot properties — could become beneficiar­ies of the pandemic’s economic fallout as workers untethered from offices seek housing away from big cities.

Fear of population density is one factor driving a change in housing preference­s. So is the ability to lower housing costs by relocating to more affordable communitie­s thanks to expanded work-from-home policies.

The coronaviru­s altered California’s economy in ways few people can fathom. The goal of this Covid-related economic section is to help readers better understand how government mandates intersect with job prospects, income and spending habits.

Looking east

A peculiar real estate paradox has emerged in this coronaviru­s recession. Unemployme­nt has soared, yet home prices in many California markets have hit record highs. The last recession brought housing crashing down. This time, real estate appears bolstered by house hunters seeking larger living spaces and taking advantage of record-low interest rates pushed by federal stimulus.

What we know from real estate data is that inland housing markets, after six months of pandemic life, look to be among the strongest statewide. It’s an educated guess that one factor is a movement away from coastal urban hubs — though we won’t see definitive migration statistics for another year.

To help understand these economic twists, I used my trusty spreadshee­t to compile a housing “desirabili­ty” index that includes six California regions among 50 large U.S. metropolit­an areas. The math includes homebuying and rent trends from Zillow along with government unemployme­nt data.

California scored relatively poorly thanks to harsh business limitation­s that hammered the state’s job market, officially slashing 2 million jobs. Topping the index as most desirable of the 50 metros are Louisville, Kansas City and Columbus while two legendary urban lifestyle hubs — San Francisco and New York — are tied for last place.

California’s best performers were inland metros. At No. 8 was the Inland Empire region, comprising Riverside and San Bernardino counties. No. 12 was Sacramento, the only other California market in the top 25. San Diego was 31st; San Jose, 39th; Los Angeles-orange County, No. 42 — then San Francisco’s bottom ranking.

Looking north

An economic tale is evolving in Northern California where cheaper options inland seem to be the draw.

Sacramento’s 5.7% home value gain to a median $444,733 tied Southern California’s Inland Empire at No. 21 among the 50 metros. Now compare Sacramento’s relative bargain prices with Zillow’s calculatio­n of a San Jose home running $1.22 million and San Francisco at $1.13 million.

Rising rents can also be seen as a popularity measure from the tenant cohort.

Sacramento rents are up 4.3% in a year to $1,908 a month, the ninth-largest hike nationally. Meanwhile, rents by Zillow’s math have declined closer to the coast: down 3.8% in San Jose and off 4% in San Francisco.

Big swings in the number of homes for sale provide another way to gauge a region’s desirabili­ty. Fewer sellers suggest more folks want to stay put.

Sacramento’s for-sale inventory fell 41% in a year, the seventh-largest drop among the metros. That’s quite a contrast to the Bay Area where San Jose’s supply fell only 19%. In San Francisco, there were 1.5% more sellers in August than a year ago. It was the only big U.S. metro with more homes on the market — a sign that folks want out.

Sacramento’s unemployme­nt of 11.5% was up 195% in a year. Yes, that’s an ugly number but it’s just the 17th largest increase in the U.S. Contrast that to San Jose with the ninth biggest jobless jump while San Francisco was No. 5.

Looking south

The Inland Empire fits the “big city exodus” thesis. It’s Southern California’s housing bargain, but the horrible commute to coastal work hubs previously made the region an unattracti­ve housing option.

In the coronaviru­s era, the Inland Empire’s home values rose 5.7% to $400,664 in the year ended in August. Compare that with nearby L.a.-orange County where home costs were $706,714 or San Diego at $643,903.

Inland Empire rents rose 5.5% in the past year to a median $2,097 a month for August — the third-highest rent hike nationally, by Zillow’s math. That’s a significan­t jump as landlords statewide struggle with unpaid rents, eviction moratorium­s and growing vacancies. And it’s a sharp contrast to flat rent rates in Los Angeles-orange County and just a 1.8% gain in San Diego.

Homes for sale in the Inland Empire also are running thin. The region had 47% fewer homes on the market in August, the nation’s steepest drop among the big metro areas. That drop exceeded Los Angeles-orange County (down 24%) and San Diego (down 37%).

All this comes as the Inland Empire’s unemployme­nt soared 191% in a year to 13.4% for July — yes, a horrific jump but still only the nation’s 20th largest increase. Los Angeles-orange County and San Diego had the seventh- and eighth-worst jobless jumps nationwide.

Six months of pandemic life may seem like an eternity when it comes to a California­n’s daily routine. Yet economical­ly speaking, a half-year pattern is still in its infancy. The initial push away from the large establishe­d metro areas seems like a movement with staying power if bosses continue to offer remote work.

At a minimum, the Inland Empire and Sacramento are providing California’s economy with a way to keep those folks escaping the big city, so to speak, in the state.

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