The Mercury News

Biden beats Trump in ratings battle of town halls

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Television ratings matter to President Donald Trump. So these numbers may sting.

In a victory that few in the TV and political arenas predicted, Joe Biden’s town hall- style forum on ABC on Thursday night drew a larger audience than Trump’s competing event on NBC, according to Nielsen.

Biden’s town hall meeting, which aired on a single network, was seen by an average of 15.1 million viewers, compared with 13.5 million for Trump even though the president monopolize­d three networks — NBC, MSNBC and CNBC — simultaneo­usly.

The town halls were vastly different television spectacles, befitting their respective protagonis­ts. For an hour on NBC, Trump was darting and defiant as the “Today” host Savannah Guthrie pressed him to denounce Q Anon and white supremacy ( Trump hesitated on both) and clear up questions about his medical condition.

On ABC, Biden and the moderator George Stephanopo­ulos engaged in a sober 90-minute policy discussion more akin to a PBS telecast. (Politico wrote that flipping back and forth between the two was like “going from Bob Ross to ‘Wrestle Mania’.”)

NBC had drawn scorn for scheduling its event with Trump at the same time as Biden’s previously announced ABC forum. Executives at NBC News said it was a matter of fairness, saying they wanted the same conditions offered to

Biden at his NBC town hall on Oct. 5. Critics, including the MSNBC star Rachel Maddow, suggested that NBC had erred in allowing Trump to appear at the same time as Biden.

Viewership for Biden’s event, which began at 8 p.m., rose as the night continued, surging to an average audience of 16.7 million in the final 30 minutes after Trump and NBC’s forum had gone off the air, according to Nielsen. (Biden’s viewership bested Trump even without the assist from his extra half-hour).

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