The Mercury News

Tony Hsieh, longtime chief of Zappos, dies at age 46

- By Glenn Rifkin

Tony Hsieh, the 46-yearold technology entreprene­ur and venture capitalist who built Zappos into a $1 billion internet shoes and clothing powerhouse, died Friday. He was 46.

The cause was injuries suffered in a house fire Nov. 18 in New London, Connecticu­t, according to Megan Fazio, a spokespers­on for The Downtown Project in Las Vegas, a revitaliza­tion effort Hsieh oversaw.

Hs ie h ( pr onou nc e d shay) was apparently visiting family at the time. His death was confirmed by Zappos in a statement from the company’s chief executive, Kedar Deshpande. Further details were not immediatel­y available.

Hsieh stepped down as chief executive in August after 21 years with the company, which began selling shoes online in 1999.

Having sold his first company, Linkexchan­ge, an online advertisin­g network, to Microsoft in 1998 for $265 million, Hsieh became a venture capitalist and invested in a San Franciscob­ased retail shoe startup, then called Shoesite.com. He quickly took over as CEO and focused his efforts on building the company into an internet giant.

In the nascent period of internet commerce, Hsieh was a visionary who realized that getting customers to feel comfortabl­e and secure buying online was the key to success and growth. To do that, employees in the call center had to engage customers as if speaking to an old friend, with authentic- sounding welcoming banter.

Hsieh surprised the Silicon Valley world by moving the company from San Francisco to a suburb of Las Vegas, where he built a culture of “fun and a little weirdness” that resulted in skyrocketi­ng growth. From $1.6 million in sales in 2000, Zappos surpassed $1 billion in revenues by 2009. In July 2009, Hsieh sold the company for $1.2 billion to Amazon.

Hsieh, a soft-spoken and introspect­ive executive, developed a philosophy of business built around the idea that happy employees were the conduit to satisfied customers who would return again and again. An avid reader, he wrote a bestsellin­g book, “Delivering Happiness,” in 2010, describing his customer service philosophy.

During his tenure at Zappos, Hsieh launched the Downtown Project, aimed at revitalizi­ng the once-neglected downtown section of Las Vegas and turning it into a vibrant area where Zappos employees would live. The effort grew beyond Hsieh’s original concept, and the area has attracted thousands of technology workers and entreprene­urs.

 ?? CORY MORSE — THE GRAND RAPIDS PRESS VIA AP ?? Tony Hsieh stepped down as chief executive of Zappos, the online shoe market, in August after 21 years with the company. He sold the company in 2009 to Amazon for $1.2 billion.
CORY MORSE — THE GRAND RAPIDS PRESS VIA AP Tony Hsieh stepped down as chief executive of Zappos, the online shoe market, in August after 21 years with the company. He sold the company in 2009 to Amazon for $1.2 billion.

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