The Mercury News

Social Butterfly Beauty

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Meaningful, ongoing communicat­ion with the loyal clients of her niche business is one of the many ways Sheila Gall has sustained and grown the business that she opened in 2009 after 25 years’ training and experience.

“In my 38 years of doing hair, the past year has been the craziest,” says Sheila, owner of Social Butterfly Beauty.

But Sheila has no regrets or hard feelings. That’s because she’s the kind of person who finds opportunit­ies for positive change amid challenges

“At the beginning of the pandemic, I enrolled in a class and became certified as a social media specialist,” she says. “I like it so much that I want to help other people with their businesses!”

While expanding her social media prowess, Sheila improved her communicat­ion channels, amplified her Instagram presence and enhanced her newsletter. Through these, she shares tips, tricks and inspiratio­ns.

As part of her evolution, Sheila ensured that her clients wouldn’t go without the nontoxic, organic-only color treatments that are her signature. As soon as the state board allowed it, Sheila began curating custom color kits and delivering them to clients with instructio­ns.

Sheila also expanded her online organic hair and beauty products store. She sells a large suite of skin care and hair care products from lines that follow her belief in nontoxic personal care.

And although Sheila cuts all kinds of hair, she has increased her image as the go-to stylist for curly hair.

“One client drives all the way from Vallejo to have us cut her curly hair,” says Sheila, noting that people with curls appreciate the value of finding a specialist.

Clients’ hair and well-being are in good hands with Social Butterfly Beauty.

4735 Hamilton Ave., Suite 7, San Jose 408-828-1890 socialbutt­erflyevent­styling.com Instagram: @social_butterfly_beauty

Best Hair Salon Winner: Social Butterfly Beauty

4735 Hamilton Ave., Suite 7, San Jose 408-828-1890 socialbutt­erflyevent­styling.com Runner Up:

Michael Anthony Salon 14487 Big Basin Way, Saratoga 408-741-1115 themichael­anthonysal­on.com

Best Health Food Store Winner: Whole Foods

Seven Silicon Valley and Peninsula stores For the locations, hours and shopping services available at the markets nearest you, visit wholefoods­market.com/stores/list Runner Up:

Sprouts Farmers Market

More than Silicon Valley and Peninsula stores, including four in San Jose.

For the locations, hours and online ordering options nearest you, visit sprouts.com/stores

Best Hearing Aid Center Winner: Costco

Available at 10 Silicon Valley stores: Fremont, Mountain View, Redwood City, Santa Clara, San Jose (5), Sunnyvale costco.com/hearing-aid-center.html

Runner Up:

Pacific Hearing Service

Menlo Park: 3555 Alameda de las Pulgas, Suite 100, 650-854-1980

Los Altos: 496 First Street, Suite 120, 650-941-0664 pacifichea­ringservic­e.com

Best Medical and Wellness Retailers Winner: American Medical & Equipment Supply

3725 Union Ave., San Jose 408-559-5800 americanme­dicalinc.com

Runner Up: Bischoff’s Medical & Mobility 225 N Bascom Ave. at Naglee Ave., San Jose 408-286-6651 bischoffsm­edical.com

Best Orthopedic Surgery Center Winner: Alexander Sah, MD- Sah Orthopaedi­c Associates

Fremont: 2000 Mowry Ave., 510-818-7200 Menlo Park: 695 Oak Grove Ave., #200, 650-438-8602 sahortho.com

Runner Up: Orthonorca­l Inc

340 Dardanelli Lane, Suites 10 & 20, Los Gatos

408-412-8100 orthonorca­l.com

Best Place for a Facial Winner: Burke Williams

355 Santana Row, Suite 2010, San Jose 408-241-0071 burkewilli­ams.com/san-jose-spa Runner Up:

Vivid Brows and Skin

15066 Los Gatos Almaden Rd. #120, Los Gatos 408-755-0102 vividbrows­andskin.com

Best Place for a Massage Winner: Burke Williams

355 Santana Row, Suite 2010, San Jose 408-241-0071 burkewilli­ams.com/san-jose-spa Runner Up: The Spa, Los Gatos

100 S. Santa Cruz Ave., Los Gatos 408-354-5901 thespaoflo­sgatos.com

Best Place for Cosmetic Laser Winner: Laser Away

San Jose: 377 Santana Row, Suite 1080, 408-248-2929

Mountain View: 565 San Antonio Rd., Suite 23, 650 941-7107 laseraway.com

 ?? KRISTI LASSALLE ??
KRISTI LASSALLE

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