Sierra Nevada expands its hard kombucha line
CHICO » Sierra Nevada Brewery Co. has expanded its line of “Strainge Beast” hard kombuchas.
Kombucha, a form of fermented tea that’s grown in popularity over the last decade, is now one of the newer beverages to have “hard” options that develop through a second round of fermentation.
The recently unveiled flavors include two 100-calorie options that come in at 4% alcohol by volume: watermelon, sea salt, lime and mint; and raspberry, golden kiwi and elderflower. Also being added to the already established lineup is grapefruit, pomegranate and cucumber, a standard kombucha that comes in at 7% ABV.
Sierra Nevada said that its line of kombucha is inspired by the brewery’s love for the art and science of fermentation blending with organic fruits and botanicals.
“I’ve always been fascinated by the alchemy of fermentation,” said Ken Grossman, the company’s founder who is also a longtime homebrewer of kombucha. “It can transform highquality ingredients into something magical.”
The hard kombucha line that launched in 2020 currently has three other flavors including ginger, lemon and hibiscus; blueberry, acai and sweet basil; and passion fruit, hops and blood orange.
“We’re so excited to get Strainge Beast hard kombucha into the hands of more drinkers, especially as we head into the summer season,” said Robin Gregory, communications director at Sierra Nevada. “Each new flavor concoction of Strainge Beast is a medley of organic fruits, herbs and spices that is bound to feed your curiosity.”
In support of the new flavors, Sierra Nevada is beginning a series of what it calls master classes for unconventional arts. One of the classes is expected to cover Venus flytrap gardening with more class announcements coming on the product line’s Instagram in June at www.instagram. com/straingebeast.
“Strainge Beast” can be found at most grocers and at Sierra Nevada Brewing Co.