The Mercury News

Financial literacy: Sham or real?

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As millions of kids head back to the classroom, most parents are delighted for the profession­al teachers to take back control of the educationa­l process. However, there are still areas that require parental involvemen­tincluding financial literacy. For years, many have bemoaned the poor level of understand­ing that Americans demonstrat­e about basic financial concepts. They have argued that only when these concepts are taught in the nation’s school systems, will we create a generation of smarter financial decision-makers.

I have been all-in on talking about money with kids as early as the toddler years. According to research, money habits start to form by age seven, so it’s imperative to start when they are even younger. But I have been dubious about the effectiven­ess of financial literacy as the way to create better outcomes. I rethought that notion after interviewi­ng Susan Beacham a cofounder of Money Savvy Generation, whose mission is to help parents and their children get smarter about money.

Beacham’s approach relies on reaching kids at a time in their lives when they are open to the financial content, when they can “touch kids emotionall­y and change their behavior.” Money Savvy tackles the basics with kids as young as four in order “to get out in front of money management behavior before bad habits set in.” To do so, the organizati­on returns to the quintessen­tial symbol of saving: the piggy bank. But instead of one cavernous body that acts as the repository for all things money, the Money Savvy Pig piggy bank has four chambers: save, spend, donate and invest, “one for each of the four money management choices a child should be taught from the time they are small.”

At about this time, you are probably thinking, “Wait, it can’t be that easy, can it?” Of course not. Just teaching the informatio­n will not necessaril­y mean that adults will thrive financiall­y. After all, I wrote a whole book, “The Dumb Things Smart People Do with Their Money: Thirteen Ways to Right Your Financial Wrongs,” about why that may not be the case. And critics of financial literacy as the panacea for financial woes rightly point out that even a solid foundation of literacy may not help adults when they confront the major financial decisions of their lives. But does that mean we should abandon the process all together?

Beacham does not think so. Nor does Laura Levine, the president and CEO of Jump$tart, the nonprofit Coalition for Personal Financial Literacy that is committed to advancing youth financial literacy. Responding to critics that have poopooed financial literacy efforts, Levine wrote, “We know that better education alone won’t protect victims of financial fraud or discrimina­tion, won’t provide better access to service and opportunit­ies, and won’t guarantee workers a livable wage. We do believe, however, that financial education is a strong foundation on which equity, access, opportunit­y, service, and consumer protection­s can — and will — be built.”

To prove the point, Levine and Beacham point to independen­t research conducted

by Eric A. Hagedorn and Mark C. Schug in the Journal of Economics Teaching that supports the effectiven­ess of financial education. Although these efforts are relatively new, the paper cites two studies that show “students can and do learn economics when their teachers understand the content and when they incorporat­e the use of high-quality educationa­l materials in the classroom… ‘children’s economic knowledge can be improved via direct, purposeful instructio­n’. In other words, if we teach children basic economic and financial concepts, they do learn.”

In addition to Money Savvy Generation, check out the Consumer Financial Protection Bureau’s web site, Money as you Grow to start money conversati­ons with the kids in your life.

Jill Schlesinge­r, CFP, is a CBS News business analyst. A former options trader and CIO of an investment advisory firm, she welcomes comments and questions at askjill@ jillonmone­y.com. Check her website at www. jillonmone­y.com.

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