New ‘No Time to Die’ kills it in Bond style
After over 18 months of pandemic delays, “No Time to Die” opened on target. The final James Bond film of the Daniel Craig era grossed $56 million from 4,407 North American theaters, according to studio estimates on Sunday, to easily take the first-place spot.
It didn’t break any pandemic or 007 records, but it didn’t fall significantly short either and is in fact the fourth-best opening in the 25-film series.
James Bond isn’t Marvel when it comes to opening weekends. Bond has always had an older audience which is typically less inclined to rush out for the first weekend. In fact, the best Bond opening ever didn’t even crack $100 million. It was $88.4 million for “Skyfall” which debuted to in 2012.
“It’s been a long time coming to get this movie on the big screen,” said Erik Lomis, the head of distribution for United Artists Releasing. “It’s right where we thought it would be and right where tracking predicted it would be.”
Cary Joji Fukunaga directed this installment, which co-stars Lea Seydoux, Ben Whishaw, Naomie Harris, Ana de Armas, Lashana Lynch and Rami Malek, as the antagonist.
Both critics and audiences have responded positively (84% on Rotten Tomatoes and an A- CinemaScore). According to exit data, audiences were heavily male (64%) and over 35 (57%).
Unlike many films released during the pandemic, a streaming or hybrid release was never even a consideration for “No Time to Die.”
In addition to being the longest Bond film ever at two hours and 43 minutes, it was also an expensive one with a reported production budget of around $250 million. And that doesn’t include marketing costs, which reportedly exceeded $100 million.
But the profitability of Bond movies ultimately comes down to international, which in the Craig era has regularly accounted for over 70% of the global total.
“No Time to Die” launched abroad last weekend, with Universal handling some territories and MGM others, and as of Sunday global grosses were estimated to be over $313.3 million.