Google joins race to dominate chat AI

Announcement comes after Pichai called a `code red' to reallocate resources on fears of falling behind

Google said Monday that it would soon release an experimental chatbot called Bard as it races to respond to ChatGPT, which has wowed millions of people since it was unveiled at the end of November.

Google said it would begin testing its new chatbot with a small, private group Monday before releasing it to the public in the coming weeks. In a blog post, Sundar Pichai, Google's CEO, also said that the company's search engine would soon have artificial-intelligence features that offer summaries of complex information.

Bard — so named because it is a storyteller, the company said — is based on experimental technology called LaMDA, short for Language Model for Dialogue Applications, that Google has been testing inside the company and with a limited number of outsiders for several months.

Google is among many companies that have been developing and testing a new type of chatbot that can riff on almost any topic thrown its way. OpenAI, a tiny San Francisco startup, captured the public's imagination with ChatGPT and set off a race to push this kind of technology into a wide range of products.

The chatbots cannot chat exactly like a human, but they often seem to. And they generate a wide range of digital text that can be repurposed in nearly any context, including tweets, blog posts, term papers, poetry and even computer code.

The result of more than a decade of research at companies like Google, OpenAI and Meta, the chatbots represent an enormous change in the way computer software is built, used and operated. They are poised to remake internet search engines like Google Search and Microsoft Bing; talking digital assistants like Alexa and Siri; and email programs like Gmail and Outlook.

But the technology has flaws. Because the chatbots learn their skills by analyzing vast amounts of text posted to the internet, they cannot distinguish between fact and fiction and can generate text that is biased against women and people of color.

Google had been reluctant to release this type of technology to the public because executives at the company were concerned that its reputation could take a hit if the AI created biased or toxic statements.

Google's caution began to erode its advantage as a generative AI innovator when ChatGPT debuted in November to buzz and millions of users. In December, Pichai declared a “code red,” pulling various groups off their normal assignments to help the company expedite the release of its own AI products.

The company has scrambled to catch up, calling in its co-founders Larry Page and Sergey Brin to review its product road map in several meetings and establishing an initiative to quicken its approval processes.

Google has plans to release more than 20 AI products and features this year, The New York Times has reported. The AI search engine features, which the company said would arrive soon, will try to distill complex information and multiple perspectives to give users a more conversational experience.