The Mercury News

Action needed on federal tech privacy rights

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Don't expect Congress to act on President Joe Biden's call for stricter privacy protection­s by Big Tech firms. Never mind that polls showing more than 80% of Americans have concerns about the safety and privacy of the personal data they provide on the internet.

Biden made pretty much the same demand a year ago in his State of the Union address. But Congress failed to act, despite Democrats controllin­g both the House and the Senate.

The plain truth is the Federal Trade Commission has for years called on Congress to pass a federal law protecting the basic online privacy rights of Americans.

Yet the United States retains the dubious distinctio­n as the only major developed nation without fundamenta­l online user protection­s.

Jessica Rich, the former FTC director of consumer protection, recalls that before Apple introduced the first smartphone, before Facebook existed and before Google went public, she begged Congress to pass a law that would establish a basic level of accountabi­lity for personal data that the FTC could enforce.

The FTC recommenda­tion to Congress called for online companies to implement “four widely accepted privacy principles”:

• Clear and conspicuou­s notice of its data practices, including what data it collects, how it uses the data, and whether other entities are collecting data through its website.

• Choice as to how consumer data is used beyond the use for the data was provided.

• The ability for consumers to review, correct and/or delete their data.

• Reasonable security measures to protect the data from unauthoriz­ed access.

Twenty-three years later, we're still waiting for Congress to act.

In 2018, Santa Clara Rep. Ro Khanna, at the request of House Speaker Nancy Pelosi, introduced an Internet Bill of Rights designed to protect the data and privacy of every American, but it, too, failed to gain the necessary traction to become law.

Last year, the House Energy and Commerce Committee advanced a bipartisan bill that would produce a national data privacy standard, but the measure didn't get a House floor vote.

Last week, during a subcommitt­ee meeting, the two lawmakers who introduced the legislatio­n, Rep. Frank Pallone, D-N.J., and Rep. Cathy McMorris Rodgers, RWash., reiterated the need for Americans to have meaningful control over their personal informatio­n.

The continued growth of China's social media app, TikTok, only adds to that need.

TikTok has an estimated 80 million users in the United States, with 60% of those users between the ages of 16 and 24.

Rodgers said the legislatio­n is critical for securing the personal informatio­n of every American from foreign threats.

In 2020, California's online privacy and protection law went into effect, providing residents with the toughest privacy-rights law in the nation.

But Congress still needs to act to provide those critical protection­s for all Americans.

 ?? JACQUELYN MARTIN, POOL — GETTY IMAGES ?? President Joe Biden called on Congress to provide privacy protection­s for Americans during his State of the Union address Tuesday.
JACQUELYN MARTIN, POOL — GETTY IMAGES President Joe Biden called on Congress to provide privacy protection­s for Americans during his State of the Union address Tuesday.

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