Barney the purple dinosaur is back
Barney is back, and while Mattel has not yet officially confirmed it, we're guessing he still loves you.
Toy giant Mattel announced Monday that Barney, the friendly (and, let's be honest, cringe-worthy to a large group of Millennials who watched him as pre-schoolers, and to their parents) purple dinosaur is making a triumphant return to TVs and toy shelves next year. Thanks to the switch from live-action to animation, he's now also got great big eyes.
The “Barney & Friends” show, featuring the titular violet-hued T-Rex, aired on PBS in the United States from 1992 until 2010. Mattel said Monday that the new show, unlike the original, will be animated. So no beleaguered actor dressed up in a dinosaur costume marching around and singing to young kids.
A spokesperson for Mattel told CNN that it has no specific news to announce yet about whether the relaunched Barney will be on PBS, but added that the company has “confirmed streaming and broadcast partners that we'll be announcing later in the year.” PBS was not immediately available for comment.
Mattel did say that the new franchise will include TV, film and Alphabet-owned YouTube content as well as music and a vast array of merchandising, including toys (of course), clothing and books. The company's Mattel Studios unit is working with Nelvana, a studio owned by Canadian media company Corus Entertainment, to co-produce the new series.
“In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it,” said Fred Soulie, general manager of Mattel Television.
“With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big,” Soulie added.
Mattel's television unit, which has also recently brought back its Monster High and Masters of the Universe franchises, is hoping to cash in once again on young and middle-aged adults yearning for the days of their childhood.
So for anyone who grew up on the original Barney show, Mattel is hoping they'll want to buy old school Barney toys and swag.