Halloween headaches in Salem now include tiny liquor bottles
The list of public nuisances in Salem, Massachusetts, in high Halloween season is long and weird: Rowdy crowds imperiling 17th-century gravestones. Unlicensed fortune tellers. Skirmishes over parking spaces at Gallows Hill or the Museum of Torture.
This October, though, some city leaders and longsuffering residents have risen up against another scourge in Salem — the diminutive bottles of alcohol informally known as “nips.”
Innocent as they may appear, with their pocket-size proportions and frequently fruity flavors, the singleserving, 50-milliliter bottles have been pilloried and placed on trial in Massachusetts in recent years as they have piled up, drained and discarded, in gardens, parks and playgrounds. Weary of the crunchy plastic carpet underfoot — and wary of their appeal to teens and closet drinkers — a growing roster of cities and towns is moving to ban nips altogether.
For most, including Salem, reducing litter is the main objective. But the campaigns cannot help but carry a whiff of the region's Puritanical origins. Some Salem residents said banning nips seems extreme, almost like a throwback to the intolerant era that spawned the city's most shameful history.
Residents acknowledged that litter is a problem, especially in October, when nearly 1 million Halloween celebrants visit the city — many of them dressed in pointed hats and spider web leggings — for the 40-yearold “Haunted Happenings” festival. The monthlong event, featuring twilight ghost tours, haunted pub crawls and witch trial reenactments, triggers traffic gridlock so fearsome that residents of neighboring
towns steer clear of Salem as early as mid-September.
In this chaotic context, some locals said, a ban on nips seems like a drop in the bucket.
“The problem is, people are just going to buy a bigger bottle,” said Brian Carter, a 30-year resident of Salem who paused his evening walk to watch a couple engineer a 12-foot skeleton into place outside a house on Derby Street.
Because nips can be easily concealed, though, they pose an invisible threat to bartenders and bar owners who bear legal responsibility for patrons' alcohol intake, said Diane Wolf, a longtime Salem bar owner who backs the proposed ban.
“We find them in the trash in the bathrooms,” she said, evidence that some customers are secretly supplementing their “official” alcohol intake. “Sometimes we're like, `How did that person go from zero to 60 in a minute?”
Wolf — wearing a black T-shirt with the slogan “Salem Is Not A Theme Park” — said she was no teetotaler and sometimes stuffs stockings with nips at Christmas. But she was taken aback recently by an online ad for a hair scrunchie with a secret zip pocket touted as the perfect place to stash a nip.
Ty Hapworth, a city councilor who lives near the Salem
Witch Museum and plucks empty nip bottles from his garden almost daily, said he expected liquor store owners to fight the ban.
Deep Patel, a manager at Loring Liquors, near Salem State University, said he will be among them.
“It would definitely hurt us,” he said, thumping his chest with his fist in an expression of injury. “It's probably 25% of our business that we would lose to neighboring towns — but people will bring the nips back and dump the bottles here. So it's not solving the problem.”
Patel did a brisk business as he spoke to a reporter, making four sales in 10 minutes on a balmy Monday evening. Two of his four customers bought nips, including a self-described single mother who said she liked the low-priced minis because “a little bit of drink can go a long way.”
Not all nips are cheap; high-end options exceed $20 apiece. But the most popular cost about $1, including the ubiquitous, cinnamon-flavored Fireball (“tastes like heaven, burns like hell,” according to its slogan). At the Bunghole, a closet-size liquor store on Salem's Derby Street, seasonal stock includes an “adult trick or treat” bag of 15 Fireball nips.
Since Chelsea, a small city north of Boston, became the first place in Massachusetts to ban the sale of nips in 2018 — a step the city said reduced alcohol-related hospital admissions — the movement has spread.
The islands of Nantucket and Martha's Vineyard followed suit, and no-nip towns are multiplying on Cape Cod.
A ban in New Bedford, the one-time whaling port, set to take effect Nov. 1, was postponed last week under pressure from owners of the city's liquor stores, who said they stand to lose hundreds of thousands of dollars in annual sales.