Apple stock drops as Barclays warns on soft iPhone demand

Apple got itself a new bear as expectations of soft demand for its latest iPhone prompted analysts at Barclays to downgrade the stock.

Barclays analysts led by Tim Long cut their rating on Apple to underweight and price target to $160 from $161, implying a 17% decline over the next year, based on its last close. The stock dropped 3.8% as 1:30 p.m. in New York, representing a loss of more than $75 billion in market capitalization.

“We expect reversion after a year when most quarters were missed and the stock outperformed,” the analysts wrote in a note on Tuesday. “Our checks remain negative on volumes and mix for iPhone 15, and we see no features or upgrades that are likely to make the iPhone 16 more compelling.”

Apple's shares rose around 50% to a record last year and saw its market value hit $3 trillion as investors bet that its flagship device will withstand a sluggish economy. However, doubts have emerged whether the stock will be able to repeat such hefty

“Our checks remain negative on volumes and mix for iPhone 15, and we see no features or upgrades that are likely to make the iPhone 16 more compelling.” — From analyst note

gains given rising competition from the likes of Huawei Technologies Co. and a Chinese government crackdown on foreign-made devices.

The new underweight means Apple has five sell or equivalent ratings, according to data compiled by Bloomberg, in contrast to 34 buys and 14 holds. The stock's recommendation consensus — a proxy for its ratio of buy, hold, and sell ratings — stands at 4.08 out of five, its lowest since October 2020. The average analyst price target suggests a return of just 3.6% over the next year, based on its most recent close.

Apple closed Tuesday at $185.64, down $6.89, or 3.58%.