The Mercury (Pottstown, PA)

2 area JCPenney stores to close

King of Prussia Mall and Willow Grove Park Mall stores on the list to be shut down

- By Donna Rovins drovins@21st-centurymed­ia.com @MercBiz on Twitter

The JCPenney stores at King of Prussia Mall and the Willow Grove Park Mall will be closing. They are among five planned Pennsylvan­ia store closings and 138 closings nationwide announced by the company Friday.

According to a company statement, the liquidatio­n process will begin at most stores April 17, and most stores will be closing in June.

The closures are part of an effort announced Feb. 24 by the company to improve profitabil­ity. At the time of the announceme­nt, specific sites earmarked for closure were not released.

According to the company statement issued Friday, J.C. Penney Co. Inc. will close a total of 138 stores, one supply chain facility in Lakeland, Fla., and will relocate another supply chain facility in Buena Park, Calif.

Approximat­ely 5,000 positions nationwide will be impacted by the store closures.

JCPenney will provide outplaceme­nt support services for those eligible associates who will be leaving the company. The statement also stated that JCPenney is in the process of identifyin­g relocation opportunit­ies within the company for leaders.

At the time of the Feb. 24 announceme­nt, CEO Marvin Ellison said the company decided that coordinati­ng a voluntary early retirement program with the store closures could lessen the effect on employees. He said the number of full-time workers expected to take advantage of the early retirement incentive will far exceed the number of fulltime positions affected by the closures.

Calls to the corporate offices of J.C. Penney Co. Inc. about the number of employees impacted at each location were not returned by press time. A call to the King of Prussia JCPenney store was referred to the corporate office.

Additional­ly, a request for comment from King of Prussia Mall management was also referred to the corporate offices of J.C. Penney Co. Inc.

Last month’s announceme­nt about the plan to prune its store numbers came as the company posted a profit for the fourth quarter, compared to a loss a year ago. But total sales were down slightly, and a key revenue metric declined a bit as well.

At the time of the announceme­nt, Ellison acknowledg­ed that J.C. Penney wasn’t strategic with promotions, which hurt profit margins, and said that its level of couponing was “unhealthy.” It plans to use a more datadriven approach to pricing this year after testing the strategy in some categories last year.

Like other department stores, J.C. Penney is trying to adjust to changing shopping patterns. But it is also still recovering from a catastroph­ic reinventio­n plan under a former CEO that sent sales and profits freefallin­g starting in 2012. Since then, it has focused efforts on its home area, started selling major appliances again and expanded its number of in-store Sephora beauty shops.

While its annual sales still shrunk, J.C. Penney was able to pull in a $1 million profit for the full fiscal year, the first time it earned an annual profit since 2010.

The stores being closed represent about 14 percent of its current store count of about 1,000, but less than 5 percent of total annual sales.

 ?? DIGITAL FIRST MEDIA FILE PHOTO ?? Springfiel­d resident Ginnene Gangemi searches for deals at the JCPenney store at King of Prussia Mall in November 2013.
DIGITAL FIRST MEDIA FILE PHOTO Springfiel­d resident Ginnene Gangemi searches for deals at the JCPenney store at King of Prussia Mall in November 2013.
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