CarVi­sion.com now Car Vi­sion Mit­subishi

The Mercury (Pottstown, PA) - - FRONT PAGE - By Gary Puleo gpuleo@21st-cen­tu­ry­media.com @Mus­tangMan48 on Twit­ter

LOWER PROV­I­DENCE » It’s the ageold de­ci­sion that every car shop­per must strug­gle with: will it be a used car or a new one?

For more than 20 years, that de­ci­sion was a lit­tle eas­ier for those who headed to Car Vi­sion for their next ve­hi­cle, since the pop­u­lar des­ti­na­tion at 2626 Ridge Pike in Trooper of­fered only used ve­hi­cles.

But ear­lier this year owner and CEO Dean Cafiero gave his cus­tomers a lot more to think about when the op­er­a­tion that spear­headed on­line used car sales in the area as CarVi­sion.com — brows­ing through pho­tos, videos, ve­hi­cle his­to­ries and pric­ing for every car in the

in­ven­tory, cus­tomers could eas­ily do all their home­work be­fore ever step­ping foot on the car lot — took on a Mit­subishi fran­chise and was re-chris­tened Car Vi­sion Mit­subishi. “Mit­subishi looked at us and said ‘which deal­er­ship can help us sell a lot of cars in the area’ and they went with us. We felt Mit­subishi was a great match be­cause we’ve been sell­ing a lot of for­eign cars and this is a Ja­panese im­port that’s a su­per re­li­able car,” said Cafiero, who shares own­er­ship in the busi­ness that be­gan in 1997 with a small car lot on Markley Street in Norristown with his wife, Martha Pa­tri­cia Ben­itez.

“Mit­subishi thought we could add value to the brand. We never would have taken on the brand if we didn’t think we could add value ei­ther,” noted Cafiero.

Once cus­tomers are aware of the big change, they ap­pre­ci­ate hav­ing the op­tion, he said.

“With Mit­subishi there’s all kinds of credit we can get ap­proved. We have credit-chal­lenged peo­ple and also those with ex­cel­lent credit. We can help ev­ery­body here. We also be­lieve we

can sell more used cars co-brand­ing our­selves as Car Vi­sion Mit­subishi. The new car deal­er­ship qual­i­fies us for more fi­nanc­ing re­sources as well. In March we sold 105 Mit­subishis and that made us 10th in sales in the coun­try,” he added. “In or­der to be a good Mit­subishi deal­er­ship you have to sell a lot of used cars also, So, from that per­spec­tive we ap­peal to all types of peo­ple. Our cheap­est cars start at about $7,000 and go up to $50,000.”

Last month, the deal­er­ship’s in­creased sales moved it into eighth place, noted gen­eral man­ager Brad Marks.

“The thing about Mit­subishi is that right now they are part­ners with Nis­san and the qual­ity is a hun­dred times bet­ter than it was in pre­vi­ous years. They

came out with brand new prod­uct lines, like the Out­lander Plug-in Hy­brid Ve­hi­cle (PHEV),” Marks noted. “You can plug the ve­hi­cle in, or you can choose not to plug in. Once the bat­tery runs out, it acts like a reg­u­lar hy­brid. It’s the num­ber one hy­brid plug in ve­hi­cle in Europe.”

In May, Mit­subishi Mo­tors North Amer­ica re­ported that sales were the best since 2007, with more than 12,000 ve­hi­cles sold.

In ad­di­tion to the pres­tige elec­tric cross­over, the cur­rent lineup in­cludes the 2018 Eclipse Cross, Out­lander, Out­lander Sport, Mi­rage, Mi­rage G4 and Lancer.

“With the back­ing of Nis­san, Mit­subishi is bet­ter than ever,” Cafiero pointed out. “The cars are every bit as good as a Toy­ota or Honda in a sim­i­lar class. The re­li­a­bil­ity is top notch. All three of our SUV mod­els are ex­cel­lent cars, and we beat all the other brands, like the

Chevy Equinox and the Ford Es­cape, hands down for the qual­ity, war­ranty, the look and the price. When we get the cars off the truck,” he added, “we do a pre-sales in­spec­tion, and there’s not been one is­sue with any car. The Ja­panese have fig­ured out how to make these cars 100 per­cent per­fect com­ing off the line, and we of­fer a 10 year, 100,000 mile pow­er­train war­ranty on every car.”

Cafiero is es­pe­cially proud of the fact that not a sin­gle Mit­subishi that was sold this year has come back for any war­ranty work.

“I don’t know how un­usual that is, but it seems un­usual to me,” he said. “Mit­subishi has been in busi­ness for over 100 years and we just want to make sure we’re rep­re­sent­ing the brand the way it needs to be rep­re­sented here.”

GARY PULEO — DIG­I­TAL FIRST ME­DIA

At Car Vi­sion Mit­subishi in Trooper are, from left, gen­eral man­ager Brad Marks, owner Dean Cafiero and Cafiero’s “right hand man” Pablo Martin.

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