The Mercury (Pottstown, PA)

Advice for when it’s time to transition the family business

- Janet Colliton Columnist

Few decisions are as individual and personal for the owner of a family business than the decision to move on. Sometimes moving on simply means moving on to another business, hence the expression “serial entreprene­ur.” Sometimes it means transition­ing to a time when you can finally relax and do the many tasks — which might include volunteeri­ng or travel — that you have been putting off with the pressures of day to day administra­tion.

Health might factor into your decision or passion.

One thing you can try to avoid is closing your doors leaving nothing behind. As with all planning, you often can choose in advance. Business succession difficulti­es run the gamut from personalit­y difference­s, difficulty in convincing clients to stay with the new owner long enough to make the sale attractive, and solvency if there is a long term buy-sell agreement. Even where everything else works, and even when family is involved, the emotional effect of loosening control over a business that might have taken a lifetime or even generation­s to build can be traumatic.

Here are some issues to take into account.

• The business needs to work without you. Giving up control of a business involves stepping back to see whether it could run on its own. This is a tough transition for someone who has invested years of hard work and begins to believe he or she is indispensa­ble. It is important not to be indispensa­ble or by definition, the business might not survive without you.

• Gradual transition­ing can help. Sometimes business owners take on managers who, over time, come to know how the business should run. This makes the transition easier. In families, stock transfers over time can gradually increase the participat­ion of the new person in charge. Note that this also has estate planning consequenc­es. If more than one adult child is involved, roles can be developed depending on the special skills of the parties. If one child is going to assume a dominant role, then considerat­ion should be given to how this affects inheritanc­e overall and the perceived fairness in the family so that no one sabotages the arrangemen­t.

• Consider Buy-Sell Agreements. Where others are involved in the business, there should be discussion in advance regarding buy-sell agreements. Funding can be by life insurance or other means. If you have children, family, or current partners who can effectivel­y run the business, involve them early.

• Decide whether your business is marketable without you. Sometimes your business is pri

marily good will based on your unique skills and talents. It needs to have value or perceived value even if you are not around.

In “How Do Strategic CEO’s (and Owners) Work Themselves Out of a Job?” www.thiswayout­group. com, Kerri Salls made the point this way:

“When you want to sell your business, you want to command the highest possible value. For your business to merit the highest possible valuation, you must prove to the business appraiser and your prospectiv­e buyer that the value is in your business, not in you the owner…”

The skills involved in divesting yourself of your business are very different from the skills involved in startup. During startup, the business owner does anything necessary himself or herself to make it work. Here are the skills to sell.

“…1. Create systems for everything. If you have systems, make sure they are documented.

2. Delegate everything. When your business can operate day-in and dayout without your handson oversight, you have a money-making machine that will attract buyers. Identify the three things you absolutely love to do in your business and the three things only you can do. Delegate the rest…

3. Develop a succession plan throughout the company… If there is a plan to move employees up through the ranks or at least, in smaller companies, to assume greater responsibi­lity over time, it should be much easier to transition your company when the time comes.

4. Plan for scalabilit­y….” Scalabilit­y means the potential buyer sees increased revenues without vastly increased investment of time and money.

Some business owners, when they have gone as far as they want to go with one business, decide to start over with a new one. “Serial entreprene­urship” allows new perspectiv­es and can, if done thoughtful­ly, be a way to keep yourself fresh.

Janet Colliton, Esq. is a Certified Elder Law Attorney and limits her practice to elder law, retirement and estate planning, Medicaid, Medicare, life care and special needs at 790 East Market St., Suite 250, West Chester, Pa., 19382, 610-436-6674, colliton@collitonla­w.com. She is a member of the National Academy of Elder Law Attorneys and, with Jeffrey Jones, CSA, co-founder of Life Transition Services LLC, a service for families with long-term care needs. Tune in on Wednesdays at 4 p.m. to radio WCHE 1520, “50+ Planning Ahead,” with Janet Colliton, Colliton Elder Law Associates, and Phil McFadden, Home Instead Senior Care.

Even where everything else works, and even when family is involved, the emotional effect of loosening control over a business that might have taken a lifetime or even generation­s to build can be traumatic.

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